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Apple Asked Microsoft to End 'Laptop Hunter' Ads?

Apple Asked Microsoft to End 'Laptop Hunter' Ads?
When Apple first started throwing punches with its condescending 'I'm a Mac' ads, Microsoft struggled to hit back. The Redmond-based company's initial response was a series of ineffective, touchy-feely 'I'm a PC' spots. After these fell flat, Microsoft came out with the 'Laptop Hunters' series of ads, claiming that PCs offer a better value than Macs. Something about these ads must have struck a chord at Apple, because the company responded directly to the 'Laptop Hunter' series with its own spin on the campaign. But, if Microsoft's Chief Operating Officer Kevin Turner is to be believed, Apple's own retort wasn't enough to dissuade today's value-conscious American consumer.

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Computers

Microsoft's 'Laptop Hunters' Ads Get Hilarious 'Jennie' Spoof


If you watch television, you've undoubtedly been subjected to the "I'm a Mac" ads, and Microsoft's retaliating blitz of "Laptop Hunters" promo spots -- which seek to depict ordinary consumers searching for economically friendly computers to fit specific needs. You're probably already sick of them, what with their cutesy approach and MTV-style editing and videography.

Although profane (hence the Not Suitable For Work disclaimer), this spoof lampoons the increasingly annoying ads and the "everyday citizens" they supposedly represent. Since the vid is from Funny or Die, if you find it offensive or not humorous -- or you're a Microsoft employee -- you can indicate your displeasure by voting to let it "die." [From: Funny or Die via Crunch Gear]

Computers

New Microsoft Laptop Hunters Ad Proves Macs Are Just for Children


Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commercial that the two need a computer which is "fast" because they need to "look up stuff" before they "get to baseball." Luckily for them, there are plenty of great PC options for their under-$1500 budget. Sure, they veer off in the middle there, almost buying a Mac -- which Lisa notes are "popular at this age" (we guess what she meant to say is that they're for children). Regardless, they're both so turned off by the cute-but-small computers that they hurry back to the affordable VAIO section and make off with a sweet 16-incher. But hey, don't take our word for it -- check out the really real mother and son for yourself in the full video after the break.

[Thanks to everyone who sent this in]

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Computers

New Microsoft Ad Shows How PCs Are Always Cheaper Than Macs

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break.

[Via BoingBoing]

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