Apple Asked Microsoft to End 'Laptop Hunter' Ads?
When Apple first started throwing punches with its condescending 'I'm a Mac' ads, Microsoft struggled to hit back. The Redmond-based company's initial response was a series of ineffective, touchy-feely 'I'm a PC' spots. After these fell flat, Microsoft came out with the 'Laptop Hunters' series of ads, claiming that PCs offer a better value than Macs. Something about these ads must have struck a ...
digg_url = 'http://digg.com/microsoft/New_Microsoft_Laptop_Hunters_ad_says_Macs_are_for_kids'; Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commercial that the two need a computer which is "fast" because they need to "look up stuff" before they ...
Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a ...









