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Seinfeld/Gates Ads Far From A Hit


Most of you have seen the Microsoft ads featuring Bill Gates and Jerry Seinfeld doing nothing in particular. While the ads weren't spectacular, they were pretty darn funny. The American public seemed to disagree, and the ads were pulled pretty quickly. Now, we may know why.

In a recent New York Times article, the market research company Brand Keys found that the "Shoe Circus" ad featuring Seinfeld and Gates missed the mark with consumers. The company actually said the ad "failed miserably," but we didn't want to hurt anyone's feelings. According to the report, both PC and MAC users had a "more negative perception of Microsoft in the areas of innovation, technology, trouble-free design, and warranty and pricing." We have no idea how you judge such a simple ad on so many intricate levels, but they are the experts.

If nothing else, the ads generated buzz. Perhaps that is all Bill Gates wanted. [From: download squad]

Computers, Celebrities

Microsoft's New Ads: Seinfeld and Gates Out, Hodgman Lookalike In


According to a report from the New York Times, the next phase of Microsoft's latest ad campaign is set to begin -- sans Bill Gates and Jerry Seinfeld. Apparently, the new ads do away with the unusual (and somewhat ill-received) banter and "real life" experiences of the two celebrities, and trade them for an earnest embrace of... Apple's "PC" character. Apparently, one of the new ads even begins with a John Hodgman lookalike stating, "Hello, I'm a PC, and I've been made into a stereotype." Beyond the flip on a rival's depiction of its brand, the campaign will feature cameos from Eva Longoria, Deepak Chopra, Pharrell Williams, and even Gates -- though Seinfeld doesn't make the cut.

While we're curious to see what the company cooks up in the new ads, it does strike us as somewhat odd that the supposed narrative Microsoft was establishing with Gates and Seinfeld has abruptly been abandoned in favor of these new spots. Is this a decision which was made long ago, or did the largely negative / confused reaction to the last set of ads force the company's hand? We only have its official statement to go on: "We will be executing the second phase of our advertising campaign tomorrow, as planned from the start." [From: NY Times]

[Thanks to everyone who sent this in]

Seinfeld and Gates Get in Touch with Regular Folks


The second installment of the Bill Gates / Jerry Seinfeld saga has been released, and we'll level with you: if they keep making them this good, we don't really care what they're about. See for yourself after the break. [From: Microsoft]

[Thanks to everyone who sent this in]

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Computers, Celebrities

Seinfeld and Gates Pair Up for New Microsoft Ads


As promised, Bill Gates and Jerry Seinfeld made their television pair-up debut last night, in an advertisement for something or other. We were sad to see Seinfeld sans-bee suit, and Gates is lacking in Costanza-isms, but we might just be looking at a beautiful friendship here. Video is after the break.

[Thanks to everyone who sent this in]

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Computers, Celebrities

Microsoft Enlists Seinfeld, Gates to Battle Apple Ads

Those Apple "Get a Mac" ads have long been an annoyance to Microsoft and to Bill Gates in particular. No surprise as an emboldened Apple with rising market share has continued to ratchet up the venom with quips like, "fear of switching is the foundation of customer loyalty for PCs," found in its latest TV ad. Now Microsoft is fighting back.

Microsoft's new $300 million campaign (one of Redmond's largest ever) is set to launch with a $10 million assist from "key celebrity pitchman" Jerry Seinfeld. Yes, Bill Gates will appear as well -- the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of "Windows, Not Walls," stressing the need to "break down barriers that prevent people and ideas from connecting." Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld's pithy observations with a bit of that Bill Gates, self deprecating humor seen in "Bill's Last Day" could be a winning combination. Whether that turns the slow moving boat of public opinion remains to be seen.

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