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Jerry Bruckheimer and MTV Officially Making Games



It has happened before and it will undoubtedly happen again: the movie suits are trying to figure out the whole "video game" thing. This time, it's mega-producer Jerry Bruckheimer ('Gone in 60 Seconds,' 'The Rock') who's giving it a try. Bruckheimer and MTV have just announced a new joint venture, Jerry Bruckheimer Games, following 17 months of rumors and speculation (apparently, it took that long to come up with the name).

Execs were plucked from top game publishers around the biz; Jim Veevaert, who served as executive producer at Microsoft on a little game called 'Halo 3,' will be the company's president of production. Jay Cohen, who recently left his position as North American VP of publishing at Ubisoft, will be serving as president of development.

No word yet on other hirings, and, more importantly, not a peep about what types of games the company will be developing. The press release suggests that the studio is aiming to create original gaming franchises that "convey and reflect the high standards of entertainment value set by Jerry Bruckheimer." What, like 'Con Air' or 'National Treasure?' The gaming world is on pins and needles, Mr. Bruckheimer... [From: Joystiq]

Video Games

Jerry Bruckheimer, MTV To Launch Video Game Studio

Bruckheimer Teaming with MTV for Video Game StudioWhile the name Bruckheimer may not inspire much confidence in those who prefer their movies to have deep meanings and thought-provoking storylines, you have to admit that the guy has made some of the greatest action movies of all time. ('Top Gun,' despite all its cheese, ranks up there pretty high on most peoples' lists.) So, it's with mixed thoughts that many will take the news of Bruckheimer forming a video game studio with MTV, a combination that will likely result in some big-budget gaming blockbusters in future years.

The question, of course, is whether the games will be any good.

MTV is spending $500 million on video games in the coming years, with its first big investment being 'Rock Band,' the 'Guitar Hero III' competitor which adds drums and singing into the mix. It's unclear just what Bruckheimer has in store for gamers, except that he says he will not produce games based on his movies.

Ironically enough, Bruckheimer is flipping his rule, though: He's producing a movie based on a game called 'Prince of Persia: The Sands of Time', which is due for release in 2009.

He also says his studio's games won't fit into any existing genres like shooter or role-playing game. Instead, Bruckheimer plans to form new gameplay types and series where none exist today. Lofty goals, indeed.

Will he succeed where other Hollywood to video game crossovers have failed? Time will tell, and while we're not expecting any paradigm shifts in the gaming world to come out of this, a little fresh blood wouldn't hurt.

From Reuters

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