Tag: IMAPC

Apple has fired back the latest salvo in its never-ending marketing war with Microsoft. The glossy white maker of the iPhone and OS X looks like it's feeling the heat from Microsoft's Laptop Hunter series of ads, in which laptop shoppers realize that, while Macs sure are pretty, they're much more expensive than PCs. Since Apple can't really claim that a Mac is a better value proposition, its ...

digg_url = 'http://digg.com/microsoft/New_Microsoft_Laptop_Hunters_ad_says_Macs_are_for_kids'; Microsoft's latest installment in its popular series of ripped-from-the-headlines, "real America" style 'puter-buying adventures follows a mom and son duo -- Lisa and Jackson. We learn during the commercial that the two need a computer which is "fast" because they need to "look up stuff" before they ...

Microsoft's latest ad -- a companion-piece to its new "Laptop Hunters" website -- stars "real person" Lauren. Lauren's a little funky, a little folksy, and 100 percent real. She doesn't have an agenda to push, she's just out in the world, living in "reality" searching for a sweet laptop that's under $1,000. She admits to herself she's "not cool" enough for a Mac (though cool enough for a ...

Microsoft started airing its new "I'm a PC" advertisements on TV last night, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points for zero Justin Long, minus 100 points for zero John Hodgman. The ad is embedded after the break. ...