Skip to Content

AOL Tech

HdDvr posts

TV

DVR Owners Do Indeed Skip Ads, Study Affirms



You know those situations where everyone knows something yet no one is courageous enough to just blurt out the obvious? Pardon us, but yes, people do actually use their DVRs to skip commercials. In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which found that 85% of the 1,000 global participants used their DVR to skip at least three-quarters of all commercials.

Furthermore, most viewers stated that they would not be willing to "watch advertising even when it underwrites free content," and they wouldn't want to pay extra (in addition to the DVR cost, we presume) to remove ads. Really though, we ad skippers are simply keeping those lucrative media marketing firms on their toes, and trust us, they have / will continue to find ways to circumvent our circumvention. Full release after the jump.

Read more →

Audio/Video, Computers, TV, Home Video

Tivo and Amazon Selling Books, CDs, and More on Your TV


Back in May, TiVo's VP of product marketing got all of our hopes up that the next announcement involving it and Amazon would include HD Unbox content. As you can very clearly see, this is most certainly not the case. Instead, we have the immense pleasure of informing Internet-connected Tivo Series2, Series3 and TiVo HD owners that they can now buy wares from Amazon without leaving their couch.

If browsing through Amazon's extraordinarily huge store with just a remote sounds appealing to you, you're in luck (and mildly insane). Also of note, the new Product Purchase feature will enable advertisers to "market products sold through Amazon on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features." In other words, next time you see Dwight using that iconic shredder, you can buy that bad boy right then and there. Take that, Staples. [Source: Tivo via Zatz Not Funny]

Switched Video

Follow Switched on Twitter

Deals of the Day

Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

Top Product Reviews

  • Home Audio Reviews

    9.0 out of 10

    Definitive Technology BPX
    Works great with Dolby Pro Logic and Dolby Digital. Full Review

    9.0 out of 10

    Denon AVR-4306 (black)
    Incredibly well-featured 7.1-channel receiver; excellent sound quality; three HDMI inputs; converts analog video to HDMI output; upconverts analog video to 720p/1080i HD resolution; iPod and USB MP3 player connectivity; Internet radio and MP3/WMA streaming audio via built-in Ethernet port; XM Satellite Radio compatible; touch-screen remote; multizone, multisource operation; browser-based control via home network; accurate autocalibration routine. Full Review

    8.8 out of 10

    KEF KHT3005 (black)
    The KEF KHT-3005 is one compact, beautifully designed speaker package with solid aluminum satellites that feature unique driver technology to produce incredible clarity. Meanwhile, the equally astounding dual 10-inch, 250-watt powered subwoofer delivers ultradeep bass. Full Review

  • Cell Phone Reviews

    8.7 out of 10

    SignalBoost Mobile Professional Amplifier Kit
    The Mobile Professional Amplifier delivers a powerful signal boost to your cell phone. Also, it offers a compact design and easy setup. Full Review

    8.6 out of 10

    Wi-Ex zBoost YX510-PCS-CEL cell phone signal extender
    The Wi-Ex zBoost YX510-PCS-CEL significantly boosts your cell phone reception and is easy to operate. Also, it uses a wireless connection to your phone. Full Review

    8.3 out of 10

    LG VX6000 (Verizon Wireless)
    Compact and stylish; impressive battery life; solid audio quality; sharp color screen; built-in camera; USB ready; affordable. Full Review

  • Digital Camera Reviews

    9.3 out of 10

    Canon EOS 1D Mark III
    Extremely fast, 10-megapixel continuous shooting; very low noise; highly customizable; well-designed body with weather sealing; 3-inch LCD; abundant optional accessories. Full Review

    9.3 out of 10

    Nikon D3 (body only)
    Full-frame sensor; well designed, pro-level weather-sealed body; very low noise, even at extremely high ISOs; fast. Full Review

    9.0 out of 10

    Canon EOS-1Ds Mark III
    Very low noise, high quality images; 21.1 megapixels; live view shooting; pro-level build-quality and performance. Full Review

  • Desktop Reviews

    8.9 out of 10

    Velocity Micro Edge Z30 (Intel Core i7)
    Best value among midrange gaming PCs; Velocity Micro's consistently high build quality; compact case makes few sacrifices; second graphics card slot previously uncommon at this price. Full Review

    8.5 out of 10

    Apple iMac (24-inch, 2.8GHz)
    A minor specification update results in some significant performance gains; graphics upgrade an option on this 24-inch model; sleek, polished design didn't receive an update, but we won't start clamoring for a new design until the current one is at least 12 months old. Full Review

Featured Galleries

Nissan Land Glider
Vintage Keyboards
Retro Computer Logos
Vintage Computer Festival
Motorola CLIQ
iPod touch
iTunes 9
Video iPod Nano
The Beatles: Rock Band

 

Switched Desktop

Get the New Switched Desktop

Latest tech news, Switched mail, and more.

AOL Tech Network

Resources

Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Urlesque

Fanhouse Main

WalletPop

Gadling