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Street Style for Sale: Like.com and Weardrobe Sell Blogger's Looks

A quiet revolution is taking place in the world's blogs. Munjal Shah, CEO of shopping network Like.com, explains, "Fashion used to be about a monarchy. Then it was about the elite, but today, the action is much more grassroots and the street style culture is on the front line." Street style, for those who aren't a part of the community, rejects glossy mag aesthetics and expensive, top-brand fetishism for the idea that the coolest and most fashionable individuals are on the street. Photographers and bloggers snap smart-looking passersby, then write about what they like about their respective looks. Some, like Scott Schuman of The Sartorialist or pre-teen prodigy Tavi Williams' of Style Rookie, have made a lucrative career out of it.

So when Like.com, a visual search engine that has generated over $100 million in sales, wanted to transform itself into a more organic, user-friendly community, Shah went right to the source. Today, Like.com announced its acquisition of Weardrobe, a street-style community that connects novice and popular bloggers, allowing burgeoning fashionistas to post and comment on each others' looks. Now, thanks to the partnership, Like.com's search capability (titled 'Likesense,' a la Google's AdSense) aesthetically identifies items in street images, and then offers browsers the opportunity to buy online.

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Web

Switched Asks: Do Personal E-Shoppers Get It Right?

Netflix figures out what movies you might like to see, Pandora offers up new tunes you might like to rock, and Facebook even senses who you might like to know. That being the case, it shouldn't be a feat of sartorial strength for a matrix to suggest a nice outfit to wear. So, when we got an invite to sample the e-shopper service on Covet, being the member on the Switched team most picky about what goes on my person, I volunteered to give it a try. (Also, I'm the only girl on staff, and while boys will soon be invited, this is currently a ladies-only club.)

After I signed up, Covet gave me a series of questions asking me to select which of two celebrities' styles I most liked: Rachel Bilson vs. Kelly Osbourne; Vanessa Hudgens vs., well, anyone not Vanessa Hudgens. After a while, Covet presented my style profile: Edgy Modern/Edgy Boho. While I despise the term "Boho," and would only classify a triangle as edgy, the examples they gave were actually pretty appropriate. I do like edgier clothing, but with a soft, cosmopolitan touch.

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Web

'Rent The Runway' Offers Couture on Loan and Online

So you randomly get an invite, let's say, to the annual Costume Institute Gala at the Metropolitan Museum of Art. All of the taste-makers and most fashionable will be in attendance, including Queen Anna Wintour, herself. The problem: you make a mere $28K a year and your hottest ensemble comes straight from the clearance rack at Zara. What in the worst-dressed-list hell are you to do? (And, more importantly, how did you scam an invite?)

Internet entrepreneurship to the rescue. The week-old, members-only site Rent The Runway (RTR) offers a Netflix-style model of dress rental. (Devoted Switched readers will remember last month's post on the similar service ThredUp, also based on the Netflix model.) Designs by Diane von Furstenberg, Proenza Schouler, and even Project Runway's Christian Siriano are available on RTR, with price tags between $50 to $200 for four days. After choosing your frock, and reserving a rental date, you'll receive the dress in two different sizes ("just to be safe," according to the site).

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Holiday Gift Guide

Gift Guide: Samsung GO Netbook

Samsung Go N310 Netbook (Style-o-phile, Under $500)

A secret about good design: Beveled edges are always a win. But weighing under three pounds, coming in four rubberized colors, and boasting a battery life of about nine hours helps as well. We took this little guy to NY's Fashion Week, and the fast start-up time, large pebble keyboard, and crisp, LED background display made onlookers a little jealous. With 160-gigabytes (GB) of storage and three USB ports, Samsung's Go N310 netbook ($480) acts like more of a mini-laptop than a 'portable-only' device. It's perfect for anyone who travels, but needs to check in with the office using more than just Web mail. Designed by Naoto Fukasawa, the Go is legitimately stylish, and slides easily into a shopper or hobo bag with nary a fuss.

Holiday Gift Guide

Gift Guide: Freehands Texting Gloves



Freehands Texting Gloves (Earth Lover, Under $50)

Smoking gloves are so passé, not to mention, environmentally-unfriendly. Texting gloves, on the other hand (pun intended), are like the 2009 version of the foldback-mittens (the simple, removable finger piece, above, means you can keep on texting regardless of the weather). Keeping digits toasty while shooting off a text is actually pretty crucial, especially when hiking, cross-country skiing, or just driving in an unheated (presumably hybrid) car. Available in fleece, tech liner and real leather (for both men and women), Freehands gloves ($18-$24) keep outdoorsy texting addicts flexible and warm all winter long. That is, as long as their (presumably eco-friendly) cells gets reception on Mount Anywhere....

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LED Eyelashes Brighten Eyes... Unnaturally

Down in the dumps? Got a bad case of the Recession blues? Pints of Chunky Monkey and Gilmore Girls reruns not doing the trick anymore? Don't worry, ladies, a newly released cosmetic device may finally bring back that certain "twinkle" in your eye.

Designer Soomi Park's latest eyelash accessory features LED technology that brighten up the eyes of the wearer. The coolest thing, besides being able to land an airplane with the bat of a lash, is that the lashes are also connected to a tilt sensor, which turns the lights off and on with each head movement. According to the designer, the lashes were created as "a product that speaks to many Asian women's desire for bigger eyes." And how!

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Editor's Picks, Switched Video

Nooka Founder Matthew Waldman Talks Watch Design

Back in the late '90s, when brand designer and specialist Matthew Waldman waited for a client, he passed his time like anyone, looking at the clock. Waldman, who has always been fascinated by object meaning and form, was struck by the strangeness of the dial. The clock make-up didn't seem natural; minute and hour hands wouldn't make sense to anyone who didn't know how to tell conventional time.

So taking his talent for branding and design, Waldman in 1997 sketched a square clockface, which used fractions and bars to indicate time in, what he dubs, "an intuitive interface to tell time." First he took his idea, along with the retro and sci-fi imbued approach, to Seiko, which licensed his designs. There, he named his project 'Nooka', an ambiguously ethnic name that has Waldman's modus operandi ("new") within the word itself. Setting out on his own, Waldman founded Nooka in 2005, which in just four years has became known as a manufacturer of futuristic, mostly digital, rubberized and mesh alternatives to traditional watches.

Today, Nooka's Manhattan offices are bustling, filled with collaborations that teamed the brand up with everyone from graffiti artists and fashion labels to musicians and Sponge Bob, and Waldman himself has branched out with high design wallets, toys, and even a fragrance. The location is like a toyshop from the future, with colorful vinyl figures and taped, cutout collages on the wall as inspiration. Sitting down to discuss his projects with Switched, Waldman emphasized that infusing technology with design is a great way to rethink anything mundane, not just watches, but the digital devices lent themselves to his forward-thinking tinkering. And to that, we say, it's about time. nooka.com

Web

ThredUp: Netflix for Clothes-Swapping


ThredUp, a new "peer-to-peer" clothing exchange site started by two Harvard Business School grads and another friend, adopts a model that's a little closer to Netflix than it is eBay. The idea is to take your unwanted threads, ship them off to the ThredUp warehouses, and then get something really awesome in return. Make a list of brands you like and the good folks at ThredUp will try to match you with other people's undesirable rags via your virtual closet. The only catch is that you must use prepaid ThredUp envelopes ($25 for three) to send in your old clothes.

The site doesn't use pictures and you don't know exactly what you'll be getting; it's more like a clothing lottery, which does sound like a whole lot of fun. But ThredUp also raises some questions. It asks for clothing in "like-new" condition, but also says that if you send in vintage items, you'll receive vintage items. Still, in the ThredUp FAQ, the company answers the completely reasonable question "Wait, I don't get to choose my exact item?" with the following examples: "When you go to a comedy at the movies – you hope it will be funny, but you can't be sure. When you order a steak – you hope it will be good, but you can't be sure."

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Celebrities, Web

Fashion Week on Twitter Gives You Front-Row Coverage, in Real Time



Skip the lines, the hassle, the irritated guest list protectors, the paparazzi, the underfed and the overdressed. Fashion Week in New York is a rollicking good time, as long as you aren't actually there. Thanks to Twitter, though, blooming fashionistas don't actually have to show up. Media outlets ranging from Racked.com to the New York Times have finally started to use the micro-blogging site for what it does best: live reporting done on the scene. Certain sites use camera phones and professional photographers to upload and tweet pictures ASAP, while others dish the insider gossip the moment it occurs. So, instead of waiting in line, traipsing around in impossible heels, or sitting too far away to see anything, check out our guide to the best (and wittiest) fashion tweeters covering the event. (Shameless advertisement: The author also prides herself on decent, if not downright enlightening, coverage, as well.)

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Celebrities, Web, Social Networking

Twitter's Models Bring 140-Character Style Tweets to Fashion Week


September in New York. The leaves begin to turn, shorts are traded for pants, and the entire city stops for one week -- Fashion Week, that is. The yearly chic charade keeps bloggers in business, but it's not only writers who take to the Net. Models -- usually only known for their vapidness and abilities to sit, lounge, walk and look pretty -- are just as avid tweeters and updaters as are athletes, politicians, and actors. No, we're not talking about the ones that bring about major defamation lawsuits. Some famous runway stars use their blogs for witty, and sometimes downright funny, commentary. Refinery 29 has listed some of their favorites, but here is a good break down:

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Cell Phones

'Social Knitworking' Turns Sweet Texts to Cozy Textiles


Feeling a need to literally show your love, as opposed to just texting sweet nothings to a special someone? What if you could turn your kind words into a warm blanket of affection in which a cherished person could wrap themselves? Sounds like romantic talk, but this is actually the notion behind Distance Lab's newest experiment in communications.

Earlier this summer, the Scotland-based research firm presented the Mustugoto, which let long-distance lovers 'draw' on each other with light. Now the company is experimenting with 'Social Knitworking,' which uses software to scan electronic messages for certain words and phrases, and then to translate the text into patterns. The patterns are transferred to a knitting machine, which then creates a scarf, a tee, or a simple piece of fabric with an abstract pattern embroidered on its surface.

Distance Lab is working in conjunction with researcher Hilary Grant, who studied textile design at Duncan of Jordanstone College of Art and Design in Dundee, Scotland. Grant became fascinated with the idea of turning ephemeral digital conversations into concrete objects, and with her background in textiles, immediately thought of a knitted keepsake. Whether her notion will turn into a trend remains to be seen, but a scarf made of 'I love yous' might just catch on. [From: BBC.co.uk]
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Top 11 Geek T-Shirts
According to none other than Wired magazine, T-shirts have come into their own as a form of media, one that uniquely documents messages and stories, not to mention emergent technologies and companies changing the way we use the Internet. Here at Switched, we write a lot about these next-gen, "Web 2.0" companies and technologies, which include everyone from MySpace and Facebook to Twitter and even Google.

Given that we're partial to t-shirts with nerdy, tech-infused jokes and terminology, we figured it was high time to find the best geek t-shirts specifically related to Web 2.0 speak (like the "Your Podcast is Lame" t-shirt, flickr user ericskiff, pictured above). So here, dear readers is our humble survey of the wild, cotton-meets-code world of Web 2.0 t-shirts. If anything, it'll give you something cool to talk about during your podcast.
Getty Images

Top 11 Geek T-Shirts

    According to none other than Wired magazine, T-shirts have come into their own as a form of media, one that uniquely documents messages and stories, not to mention emergent technologies and companies changing the way we use the Internet. Here at Switched, we write a lot about these next-gen, "Web 2.0" companies and technologies, which include everyone from MySpace and Facebook to Twitter and even Google.

    Given that we're partial to t-shirts with nerdy, tech-infused jokes and terminology, we figured it was high time to find the best geek t-shirts specifically related to Web 2.0 speak (like the "Your Podcast is Lame" t-shirt, flickr user ericskiff, pictured above). So here, dear readers is our humble survey of the wild, cotton-meets-code world of Web 2.0 t-shirts. If anything, it'll give you something cool to talk about during your podcast.

    From Facebook and MySpace on down to countless start-ups, social networking sites are Web 2.0 bread and butter. Unfortunately, the facts and pictures on someone's profile don't always match the real, offline version. If you enjoy racking up virtual friends, but worry about the real world rendezvous, you'll be prepared for the worst with this straight-shooting t-shirt.
    From CafePress

    For all of its entrepreneurial, spare-garage innovation, Web 2.0 has bred some sprawling companies. Google's certainly risen to the top, but a $600 share price has incited a fair amount of jealousy and worry from outsiders as the company continues to buy startups and expand its information empire. Only time will tell what the men of the "Don't Be Evil" mantra hath wrought, but for now you can preserve the madness across your pecs.
    From Scary Go Round

    Success has a strange currency on the social news site Digg, where links rated positively by users (given a 'digg,' in other words) can drive Web sites, blog posts, and all kinds of stories to new heights of popularity. Isn't this the kind of validation we yearn for offline? And what will this shirt do to the 'Kiss me I'm Irish' industry?
    From NerdyShirts

    Michael Scott's classic catch phrase might be a tad different if he had been written as a Web entrepreneur instead of a regional manager at Dunder Mifflin (from 'The Office,' for those of you who don't watch TV). Twitter traffics in brief update messages that its users can send from any Internet-connected device, making it ripe for compulsive friend-monitoring as well as double-entendre hunters. "Come Twitter on my sensitive iPhone touchscreen?" The possibilities are endless.
    From Cottyn

    While the lolcat phenomenon started on Internet message boards, sites such as I Can Has Cheezburger? brought goofy cat pictures and idiosyncratic captions to the Web masses. It might not fit the strictest definition of Web 2.0, but ICHS is a vast social network with some very cool features (it also mints ad money, which always helps in Web 2.0 circles). This shirt allows for easy, dry-erase marker customization of a classic lolcat caption meme. Prepare to be the life of the party. Im in ur Switched bloggin ur tshirts!
    From ThinkGeek

    This might be what she Twittered if she thought your bookmarks were del.icio.us. Or if she really wanted to StumbleUpon your toolbar discoveries. Or... never mind. Fact is, tagging links, images, and other pieces of information online are the hot way to organize things in Web 2.0, and this shirt means its wearer is in the know. Just remember to stop staring and make eye contact occasionally.
    From CafePress

    'Don't drink the Kool-Aid' is a warning adopted by those skeptical of Web 2.0 optimism and wary of a second dotcom bubble. Mule Design's Feed Store describes this shirt as an "image of Tim O'Reilly (acknowledged as the coiner of 'Web 2.0') busting out of his lawyers office." Indeed.
    From Mule Design

    Events like the 'Snakes on a Plane' phenomenon suggest that Samuel L. Jackson is down with Web 2.0, but as 'Pulp Fiction' fans know, there are some words that he'd rather not hear repeated. Despite your awesome Technorati ranking, friends and relatives might feel the same way. Tread carefully.
    From coolestshop.com

    The nonprofit Electronic Frontier Foundation has been fighting for digital rights since its founding in 1990. The importance of its work grows with the ever-expanding reach of the Internet, a place where things like free speech, intellectual property, and privacy are still being defined and contested. Wear your support for digital freedom and the EFF on your sleeve with this shirt. We hear that the Internet finds it irresistible.
    From Electronic Frontier Foundation

Cell Phones

A 'ThighPhone'? Thiphone Accessory Is Too Ridiculous To Handle

As much as nerds love to accessorize their electronic devices, some products out there would cause even the nerdiest of nerds to turn up their noses. Introducing the Thiphone, a fashion faux pas no one should ever make.

According to LikeCool.com, the Thiphone is a holder for your iPhone, which, of course wraps around your thigh, allowing you to use the iPhone while seated and with just one hand. Just take a seat, buckle the strap, press the phone to the suction cup, and presto! Really, how much more unnecessary could this possibly be? Priced at $29.95, it's got to be the most overpriced and ridiculous iPhone accessory ever. And that's including the $113 iWood protective case and the $34.95 e-Volve neoprene gadget holster. [From: LikeCool.com]

Computers

Calvin Klein Crafts USB Sunglasses



Calvin Klein takes a page from James Bond, and it's actually pretty geek chic. For the October 2009 debut of the esteemed brand's men's sunglasses, the frame gives way to a four gigabyte USB drive. The best part is that the drive is nestled into the metallic detail of the frame, making it undetectable to anyone besides the user.

So when wearers are out and about, hear a song they like on a friend's computer or need to carry some files at the last minute, they just need to flip off the shades and pop out the drive. With four gigs, there's ample space to store data and a movie or two. And extra coolness for maintaining a spy-lifestyle that fuses fashion and gadgetry. [From: men.style.com via NewLaunches.com]

Web

The 'Matrix' Merovingian's Tie, and Other Sci-Fi Styles

For tie-wearers who abide by the fashions of geek chic, the ultimate is most certainly the Ediety Knot, unofficially titled the "Merovingian knot" due to its being worn by the French hedonist in the 'Matrix' trilogy. Known as being incredibly complicated and definitely suave, this how-to video breaks down the knot so anyone can imitate the slick rogue 'program' with a taste for French expletives. [From: Lifehacker]

This fancy knot makes us think of the other great additions to fashion that sci-fi has given us. And we don't just mean the Princess Leia buns. Everyday shoes, sunglasses, and even runway styles have found inspiration in the frames and pages of science fiction classics. Here are our five ultimate, and most wearable, pieces of nerd gear.

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Cell Phones, Celebrities

Maria Sharapova Models Cell Phone-Enabled 'Light Up' Dress


Just yesterday, Maria Sharapova, a tennis star known for her beauty as well as her overhand, donned a dress that really lit up the room -- whenever her cell phone rang, that is.

Posed in the display window of London's upscale department store Liberty, the former Wimbledon champion and current ambassador to Sony Ericsson modeled the high-tech prototype, which connects to the wearer's cell phone via Bluetooth technology and lights up when the phone rings.

Georgie Davies, a student at London College of Fashion, designed the knee-length, short-sleeve dress as part of a school project exploring the fusion of technology and fashion, according to PR-Inside. On her inspiration for the dress, Davies told Reuters, "When you're in a pub or a bar, you can never, ever hear your phone."

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