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Bloggers Face Fines Up to $11k for Not Disclosing Freebies

A retooled set of guidelines released yesterday by the Federal Trade Commission (FTC) will force bloggers to be more transparent when reviewing products. According to Mashable, the new version of the "Guides Concerning the Use of Endorsements and Testimonials in Advertising" forces writers to reveal any payments or products they may have received from advertisers when endorsing a product on a blog. If they don't keep it in line, there could be an $11,000 fine headed their way.

Until recently, the blogosphere resembled the Wild West when it came to ethics. However, earlier this summer the FTC stepped in to monitor the perks many bloggers were receiving from advertisers. This latest move by the government will make sure that readers can more easily tell the difference between an honest review and a paid endorsement.

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Cell Phones

FTC Implementing Ban on Certain Automated Robocalls

Bothersome and intrusive robocalls, particularly of the auto warranty variety, have become such an annoyance that phone wielders everywhere, including politicians, have been speaking out and fighting back against automated telemarketers. Heeding the public's call for action, the Federal Trade Commission (FTC) has reportedly amended its one-year-old Telemarketer Sales Rule to completely outlaw pre-recorded sales calls.

The ban will go into effect September 1st, and will penalize perpetrators at a rate of $16,000 per harassing call, unless the recipient has given the telemarketer written consent to be contacted. According to the Associated Press, the ban will not apply to non-sales-related automated calls. That being the case, you can still expect to hear those creepy stilted voices during calls from organizations like political parties, charities, banks, and health care providers.

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Web

Web Advertisers' New Self-Regulating Policies -- Will They Work?



After Feds decided to step up their monitoring practices of Web ad companies that use behavioral advertising (which narrows ad content based on search terms, age ranges, and interests), a group of Web and media advertisers decided to launch new guidelines on privacy.

USA Today reports that more than 5,000 companies, along with the Better Business Bureau and the American Association of National Advertisers, developed seven main principles for self-policing, allowing surfers to 'opt-out' of any behavior advertising and showing what type of data is being collected, and by whom. Often, free services share search terms to sustain themselves, and most users are unaware of this policy.

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Green Tech

'Green' May Not Be as Green as You Think


Next time you buy a roll of toilet paper, an automobile, or a USB hard drive based on the "environmentally friendly" marketing claims of its manufacturer, keep these six words in mind: they are all lying to you.

Well, maybe not all of them. But, there is currently very little U.S. regulation to ensure the veracity of green marketing -- companies' promotion of products with claims of eco-friendliness. There is so little regulation (or, at least, enforcement of it), in fact, USA Today reports that the Federal Trade Commission has taken legal action against only three companies for their transgressions against the federal 'Green Guides' since their inception in 1992.

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Computers, Web

FTC Shuts Down Criminal Web Hosting Company

FTC Shuts Down Criminal Web Hosting Company
The FTC and a California district court judge are doing their parts to make sure the Internet is a safer place by last week shutting down the ISP and Web-hosting company Pricewert LLC -- also known by the aliases 3FN, Triple Fiber Network, APS Telecom and APS Communications. Pricewert has made its mark in the Web site hosting world by allegedly soliciting business from and shielding criminals like spammers, and hosting malware and child pornography.

The complaint (warning: PDF) against the company charges that Pricewert ignored take-down requests, moved illegal sites to different IP addresses (Web addresses) to avoid detection, and even actively marketed their services "to domestic and overseas criminals by placing ads in the darkest corners of the Internet." According to the FTC, Pricewert servers are currently home to over 4,500 pieces of malicious software -- including spyware, viruses and worms (presumably sent out by the spammers who are hosted by Pricewert). Worse still, according to chat logs obtained by the FTC, Pricewert employees were directly involved in the configuration and design of botnets run by some of their criminal clientele.

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Google, Web

Online Behavior Watchers Getting Watched by Feds



What you search for, what you write in e-mails, and which keywords you use all tend to stick with you, especially if you use mega-search engines like Google. Picking up terms from your Internet "footprint," search engines then target you with ads -- a practice the Feds are beginning to investigate, according to Wired. Jessica Rich, the Assistant Director of the Federal Trade Commission's Privacy and Identity Protection branch, argued to Wired that targeted advertising isn't sufficiently transparent; users don't know that their searches are being traced.

At a conference on Computers, Freedom and Privacy in DC last Wednesday, Google suggested that personalized ads are more effective, and more useful to users than blanketed, low-rent ads on, say, dating sites. Jane Horvath, Google's chief privacy officer, stated, "Google doesn't know everything about you." Only a searcher's basic data is kept, she explained, and is limited to noting an interest in music or sports, for instance.

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Computers

Bogus Stimulus Promises Turn Out to Be Phishing Scam

We all need to remain constantly aware of the new and more ingenious ways that cyber-criminals are phishing for our personal information. Taking advantage of the current economic climate and the new government stimulus package, con artists are now offering promises of increased and expedited stimulus earnings.

Hustlers lure their hopeful prey with messages directing the target to a Web site where, after paying a registration fee, the purportedly legitimate company will file benefit-seeking documents on the victim's behalf. Once hooked by the scheme, the mark is harangued into paying additional fees and fraudulent charges.

This scam can be particularly damaging because the people most likely to take a chance on promises of money are typically those who can least afford to lose it. Because of this scam's potentially widespread, negative repercussions, both the Federal Trade Commission and the Better Business Bureau have joined the fight against this manipulative scheme.

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Computers

Spam Levels Still Low After November Shut-Down

Spam Levels Still Low After November Shut-Down

A few months ago, the Federal Trade Commission worked to shut down the spammy behavior of one California-based ISP called McColo. The company was found to be hosting a number of so-called botnets (groups of computers that send e-mails and spread malicious software) that were responsible for a huge portion of the world's spam. When McColo was shut down, inboxes around the world breathed a sigh of relief. Now, two months later, spam levels have still not recovered.

According to virus-protection company McAfee, spam levels are still at only 60-percent what they were before the take-down in November. Meanwhile, Symantec is a bit more pessimistic, saying we're at 80-percent. Neither, however, is optimistic enough to say that spam levels will stay this low, with estimates indicating that by June or July we'll have just as much spam as before -- and likely more.

So, enjoy these halcyon days while you can, as they won't last for long. [From: ars technica]

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