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Details and GQ Get Digital Makeovers as Print Ad Sales Shrink

As Barnes & Noble launches its Nook e-reader today, we are reminded of how the popular aversion to paper and, of course, the recession have taken a tighter and tighter death-grip on the print industry. After the closure of Condé Nast Portfolio and more recently, Gourmet, the Condé Nast magazine empire seems to be making a bigger leap into the digital arena in an effort to stay competitive. With dwindling print ad sales and plummeting subscriptions, nearly every Condé Nast publication has taken a hit. Since last year, men's fashion glossy 'Details' is down $14.4 million in ad sales, a 28.2-percent decrease, while 'GQ' is down $37.6 million, or 27-percent.

But now, both GQ and Details have dedicated sites away from the Men.Style.com umbrella (which now just redirects to GQ's homepage). And instead of just plugging subscriptions for the print versions (although there's still plenty of that), those sites feature daily content, taking a cue from print-meets-digital publications like New York Magazine.

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Web

Most Folks Say They'll Miss Their Print Newspapers If They Disappear

Survey Says 22 Percent Ditching News Papers for Internet
As more and more people get their news from the Internet, several long standing papers have closed up shop and gone online-only. We expect others to follow. However, a new study from the University of Southern California's Annenberg School for Communication suggests that, although most folks increasingly prefer to read their news online, they don't necessarily want to see newspapers go away.

Of the 2,030 people surveyed, 22-percent had canceled a subscription to a print publication because they can get the same product online -- more often than not for free.

Still, the survey reveals a growing nostalgia for print, as 61-percent of those who read newspapers (both online and in print) said they would miss the print edition if it were canceled, up from 56-percent last year. According to the Audit Bureau of Circulations, sales of newspapers dropped about 7-percent in the last 6 months, clearly suggesting that the nostalgic crowd must not be missing newspapers too much (or else they'd be coughing up for subscriptions in greater numbers).

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Web

Traffic to Seattle P-I's Site Falls After Newspaper Goes Online Only


Back in March, we wrote about the Seattle Post-Intelligencer (P-I) and how it was printing its last edition and shifting completely to a digital format. It seems that the transition has been a bit rough for the paper, fueling speculation that a paper's print division actually drives its online readership.

The Nielsen Online numbers from March are in, and, according to them, the Seattle P-I is no longer one of the top 30 newspaper Web sites in the U.S. The paper fell to the number 32 position after attracting only 1.4 million unique users this March. That is a 23-percent drop over the past year and, most likely, a bit of a kick in the pants to the Seattle P-I.

We that the occasional, slight drop in online readership is to be expected, but 23-percent is a big, bad number. In fact, it may just scare off other periodicals that consider going completely digital. Either way, the Seattle Times is loving it. In March, the P-I's primary competitor posted a year-over-year growth in online readership of 70-percent, garnering a 2.2 million unique viewers that month. This is even more remarkable considering the Times trailed the P-I as recently as February. That is an instant reversal in fortunes if we've ever seen one. However this story develops, you'd better believe the rest of the industry will be watching intently. [From: Editor and Publisher]

Time, Sports Illustrated to Charge for (Some) Content

Print publications are hemorrhaging money while online ad revenue has cooled off. In this new environment, where consumers expect content to be provided for free, news outlets are still struggling to find a working, profitable business model that satisfies customers.

Time Inc., which is owned by our parent company Time Warner, announced on Wednesday that it plans to experiment with hybrid free/subscription models for providing content from some of its properties, including Sports Illustrated, Time Magazine, and Fortune. Free content will still be available, but some content will be made available only to paid subscribers within the next six to eight months.

Have other publications pulled off ad-supported content? The Wall Street Journal keeps certain stories behind a paywall, and people still seem to be willing to pay for that type of content. Whether this strategy works for other types of content remains to be seen. Another option that might see some experimentation in the near future is Walter Isaacson's suggestion in a recent issue of Time Magazine of micropayments and (very) low-cost online subscription fees for magazines and newspapers.

Whatever happens, it's becoming clear that advertising-only revenue models aren't working for publications, especially those trying to support a print publication in addition to online content. [From: paidContent.org]

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Computers

150-Year-Old Seattle P-I Newspaper Officially Going Online-Only

Seattle Post-Intelligencer Goes Online Only
...And the flood gates have opened. Print publications are now in full-on death march mod,e and it's only a matter of time before newspapers become like vinyl records -- odd relics that hipsters cling to out of a false sense of nostalgia.

Okay, so the chance that people will one day stack old, yellowing copies of the New York Times in milk crates around their studio apartment is pretty slim, but as more and more newspapers and magazines go online only --
or close up shop completely -- it's hard to imagine a future where print media is even half as ubiquitous as it is today.

Today, the Seattle Post-Intelligencer (or the P-I as it's known) became the largest newspaper in the U.S. to close its print operation and move online only. Its owner, print conglomerate Hearst, has been looking for a buyer for the troubled P-I for some time, but yesterday its deadline expired and the nearly 150 year-old print version of the newspaper was put out to pasture. The publication will live on at its Web site SeattlePI.com, but its staff has been cut to about 20 people, a mere fraction of the former 165-person operation.

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Computers

PC Magazine Closing Print Edition, Staying Online Only

PC Magazine Goes Online Only
Woe betide the print publications of the world -- the Internet is here, stealing your subscribers, and it's not going to go away. Adapt or die is the mantra of the newspapers and pulpy journals of the world, and Ziff Davis is the latest trying to do just that, stopping print publication of the venerable PC Magazine, in favor of an exclusively online publication.

Founded in 1982, the magazine is following in the (very recent) footsteps of the Christian Science Monitor, which is also moving to an online model. PC Magazine, which used to print editions in excess of 500 pages in the heydays of the industry, back in the late '80s and '90s, will print its last edition in January of 2009. After that, the only place to get the word from the original source of PC news and reviews will be online.

So, PC collectors with a closet full of old, beige hardware, you may want to get to the bookstore in the near future -- your tome of choice won't be around for much longer. Not to worry too much, though, since you've probably been reading PC Mag online for years, anyway, and it doesn't look like that part is going anywhere.

The sad part, though, is just how fast all these magazines are shutting down. Check out our gallery below of five titles that have recently moved online only -- four out of five of them have announced the plans in the last couple of months alone. Though now make our living writing for the Web, we have to admit that we still like bringing the occasional newspaper or magazine when we're on, say, an airplane or bus (after all, that Amazon Kindle isn't cheap!).

What do you think? Do you still read magazines? Which do you prefer for news and articles: magazines or Web sites? [From: Paid Content]

Computers

Christian Science Monitor Cuts Print Edition, Fully Embraces Web

Christian Science Monitor Shifts Online
Over the past few years, online and traditional outlets have ran hyperbolic editorials heralding the death of print. And while we've seen newspaper circulation shrink and seemingly timeless magazines such as Rolling Stone take severe cost cutting measures, nothing has really signaled that the printed word was really on its last leg. That is until this morning, when the Christian Science Monitor announced that in April of 2009, it would be shifting its weekday publication to a purely online format.

The Monitor, which will celebrate its 100th anniversary on November 25, has won numerous Pulitzer prizes for its excellent reporting. In April of 2009, the weekday editions will move online, where reporters will be expected not only to file their articles but update them throughout the day as stories evolve. On weekends, The Monitor will print a weekend magazine with longer, in-depth pieces that might not be best suited for a Web-centric format.

The paper has said that the new move will allow it to avoid making drastic cuts to its work force and reporting while still delivering the same high quality journalism its readers have come to expect.

The shift to online publishing is the first sign that print -- at least newsprint -- might really be on the way out. Though not as popular as papers like the New York Times and the Washington Post, The Monitor is almost as highly regarded and is one of the few national news papers left in the U.S. that still has dedicated foreign bureaus.

It's been a good run. RIP Print Media, 1439-2009. [From: The New York Times and The Christian Science Monitor]

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