FarmVille is a very smart game. It was developed by Zynga, the company founded by serial entrepreneur Mark Pincus, which is on track to pull in $500-million dollars in revenue this year. As of July, FarmVille was hosting the digital homesteads of 61 million users. But you probably know all that already. What we're going to examine is why Zynga and FarmVille got that large, why they will...
Whether you love or hate 'FarmVille' and its Facebook-game brethren, you can't deny their reach or their influence on how we play today. Enter video game designer and critic Ian Bogost and his new Facebook app 'Cow Clicker,' a meta-game that pares down social networking lifestyle entertainments to the root of their essential mechanics. According to Bogost, "You get a cow. You can click on it. In...
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