Tag: BEHAVIORALTARGETING

When it comes to online advertising you've have a couple of primary strategies to consider -- attention grabbers with sound and video, or targeted ads based on browsing habits. But, according to a recent study, you should never combine those two tactics. It turns out that pop-over, media rich ads are great at grabbing attention and are very memorable. Meanwhile, discreet context-sensitive text ...

Terms like "behavioral marketing" and "targeted ads" have basically been reduced to vulgarities among consumers recently. Stories that describe particularly duplicitous and shady advertising techniques steadily emerge and circulate among the media and the public, inspiring significant concerns over privacy and accountability issues. Perhaps the single greatest contributor to the growing 'fear ...

Share As part of its ongoing effort to sharpen its advertising acumen, Facebook will soon unveil a new advertising system that expands behavioral targeting well beyond the borders of its own social networking site. The feature, which is expected to be revealed at this week's F8 developer conference, reportedly gathers information from a user's Web history and uses it to place targeted ads ...