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Tag: APPLE KEYNOTE

Apple Announces Powerful, In-App, Mobile Ad Platform

All of the fun stuff that Apple has announced with regards to this summer's iPhone OS 4.0 update (e.g., multi-tasking, location awareness, background streaming, etc.) seems to have all only led up to the really big news: iAd. This is the mobile advertising platform that has been churning about the rumor mill for some time. While it's not quite truly revolutionary, it does look to be quite an ...

iPhone 4.0 Keynote Means Multitasking, Mail, Microsoft Exchange and... Folders

Share We were, by turns, underwhelmed and pleasantly surprised by the much anticipated Apple keynote this afternoon. To distill it down for you, Apple is releasing a preview of the iPhone OS 4.0 software for developers today, and you can expect to see it available for your mobile device starting this summer. But there's a caveat: only certain devices (the newest ones, to be exact) will get all ...