Burger King Uses Digg '404 Error' Pages to Promote Massive Cheeseburger
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In what could be the next big trend in online marketing, Burger King has launched a '404 error page' campaign on the social news site Digg to promote its latest cheeseburger deal. According to Brand Freak, when a user visits Digg and enters an incorrect search, this error message will appear on the screen: "Looks like your search had a typo. Maybe you've got tiny hands?" If that ...
Here's a key to good design: Think about things everyone has grown accustomed to -- mugs, mice, modems -- and give it a breath of fresh air. Keep it engaging, functioning, but eye-catching. For geeks, the place to re-energize and stretch their creative legs is the old fashioned '404' page. Usually displaying a message like "File not found," "Link Broken," or "No Such Page," these notifications ...








