Twitter Users Aren't Interested in Supporting Your Brand
Bad news, Evil Corporations: Twitter tweeps aren't your shills! A study by digital marketing agency 360i reveals that only a sliver of consumer tweets forward branding messages. It notes that "more than 90-percent of tweets originate from consumers -- and only 8-percent are authored by marketers." Conversely, only 12-percent of all tweets mention a brand. (Click here for the full PDF report.)
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