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Computers, Google

Google Announces Top Searches of 2008


Right on the heels of Yahoo!'s top search announcement last week, Google has posted its annual year-end Zeitgeist report, revealing the year's most popular searches by country.

Not surprisingly, President-Elect Obama took first place in the United States' fastest rising general searches, with former Vice Presidential candidate Sarah Palin taking seventh. Interestingly enough, though, Palin was the fastest rising search globally, while Obama was placed at number six. The Beijing Olympics also held a place in both the US and global rankings, taking eighth and second, respectively.

These findings, according to the New York Times, bring up questions of personal security in the Internet age and demonstrate the degree to which Internet surfers give away facts about themselves.

Which site do you use most often for Internet searches?



"It would be very scary if we could play back every search we made," West Point professor Lt. Col. Greg Conti told the Times about Google's analytical tools. "Those can be tied back very precisely to an individual."

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Computers, Celebrities

Obama Doesn't Quite Top Yahoo! Searches of 2008

The polls are in, and it turns out the winner should actually be dancing from one: the term "Britney Spears" was officially more searched for than "Barack Obama" in 2008. While Obama's presidential victory got more attention than any other story on yahoo.com this year, the more toxic of the two had more total hits.

In fact, Obama came in third in overall searches, behind World Wrestling Entertainment (WWE) as well. Others on Yahoo's top 10 list included American Idol, Japanese manga cartoon series 'Naruto,' online game 'Runescape,' actresses and a grip of actresses including Miley Cyrus, Jessica Alba, Lindsay Lohan and Angelina Jolie. Sounds like Yahoo's users are all Us Weekly readers and teenage manga fans.

Oh, and the most searched news stories included "pregnant man." Sigh. For a slightly different profile, check out Google's Marisa Mayer revealing some of Google's top searches of the year on TV. [From: Yahoo!]

Cell Phones, MySpace, YouTube

How Presidential Candidates Are Using the 'Net



This election cycle is becoming the year politics go super-digital. Take a quick look at any of the candidates' websites -- each one reveals a host of buttons linking to the various candidates' digital outposts on various social Web services. Each site has a blog, a MySpace page, and a YouTube channel. Each one also provides tools to help supporters organize.

This is not just the result of the growing popularity of online services and the success of the Dean revolution from 2004, masterminded by Joe Trippi, but a necessity of the compacted primary season. Candidates can't be everywhere at once, especially those who still have day jobs as Senators and Governors. With 23 states holding their primaries or caucuses by February 5th -- representing slightly less than half the delegates -- a strong online presence and enthusiastic grassroots organization is essential to staying in the race.

We've taken a quick look at what the major players in the race are doing and how they stack up against each other.



Hillary Clinton


Hillary is probably the least tech savvy of the major Democrats in the race. She has the requisite MySpace and Facebook (26,000+ friends) pages, a YouTube and Flickr channel, and has even unveiled a text-messaging initiative not too long ago. Hillary's attempts so far, however, seem too safe, the old guard adopting the new media without understanding how it works.

Her text-messaging service seems to be primarily a way to put out announcements while her MySpace page forgets that the social web is about being, well... social. She is well on her way to 123,000 friends, but Clinton's top 15 are all photos or logos of her and her campaign. There isn't a single regular supporter in sight, and the content is written in the third person, betraying what we all know anyway -- that Hillary didn't write this. The same goes for Clinton's YouTube channel, where clips you see are primarily things like her quip from the last debates about sending Dick Cheney to other countries "hardly being diplomatic." It screams "look at me! Aren't I funny!?!?," which misses the whole point.

Her one experiment that sort of succeeded was an opportunity for Hillary supporters to choose her official campaign song. People logged on and voted for their choice. The winner was revealed through a video with hubby and ex-pres Bill that spoofs the ending of the Sopranos.

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