Social networking is a numbers game. Not only do you try to get the "right" amount of friends on Facebook and a good follower/followed ratio on Twitter, but it's all about wielding some social currency: who knows whom, where you get invited, if you'll get the scoop on the latest celeb death. Nowadays, social networking is quantifying the power of your friendships.
But talking analytics will make the average Facebooker's eyes glaze over. Transitioning it into a buy/sell/trade stock market game
, however, suddenly turns your socialite friend into a hot commodity. Empire Avenue
, a "social influence stock market" has now launched its Facebook app, which allows players to "buy and sell" the people they know, leveraging profit. The idea is that active, socially "fluent" people are worth more -- the more you tweet, post and share, the higher your value is. Then, you can take the game's currency, called "eaves," and purchase in-game items, which can also increase your value. The more people you invite, the greater access you'll have.
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