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Your Choice of Search Engine Says a Lot About You

What does your search engine say about you? Well, if you believe a new study from a group of marketing agencies, it says a lot. A group that included Wunderman, BrandAsset Consulting, Zaaz, and Compete set out to learn about the shopping habits and brand preferences of search users. Google users tend towards Target and Amazon, while Bing users (despite apparently being "early adopters") are more likely to go to Walmart. Oddest of all, Yahoo! users showed a "strong preference" for Sprint and AT&T over Verizon or T-Mobile.

The study claims that your favorite search engine doesn't merely indicate a preference for JetBue or a tendency to buy Toyotas. The companies believe they were able to build complex psychological profiles of the various engines' average users. Google customers are "the average Internet Joe" -- conventional, yet open to trying new things. Yahoo! users, on the other hand, tend to be older, lack imagination, and feel like they can't control their future.

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Even Fictional Characters and TV Shows Need Social Networks

Even Fictional Characters Need Social Networks

The real world has more than enough social networking sites to keep us occupied for decades. The TV world doesn't have the time to address the differences between Facebook, YouTube, Twitter, and DoggySpace, though -- not to mention the potential legal issues with placing MySpace at the center of a plot about a child molester. Often, TV shows and movies create catch-all fictional social networks that serve whatever purpose the plot demands.

'Law and Order: SVU' has FaceUnion, '30 Rock' has YouFace, and the novel 'Snow Crash' has the Metaverse. All of these are included in Geekosystem's 'Pocket Guide to Fictional Social Networks'. Our favorite, and perhaps strangest, entry on the list is YouTwitFace; from its beginnings as a one-liner in Conan O'Brien's 'In the Year 3000' sketch, it has spawned a mock developer blog.

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Impressive 'Siri' App Makes Your iPhone a Virtual Assistant

Siri is an Impressive

Siri
is a new voice search and "virtual assistant" application for the iPhone that takes "natural language" requests and turns them into actionable results. For example, ask Siri "where can I get the best sushi," and it will, using the iPhone's GPS, search Yelp to find recommended sushi restaurants near you.

Using Nuance, the same speech-to-text engine that powers popular tools like Jott and the Dragon, Siri converts your requests to text, parses them to determine your intent, and then pulls appropriate content from its partners such as Yelp, Eventful and Taxi Magic. What makes Siri unique, and particularly useful, is that once you've found a restaurant, or a movie, you can reserve a table or purchase tickets right from the app. Siri can also look up weather forecasts, business locations and concerts, and can even book you a taxi.

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Remixing Violence in Super Bowl Ads, Web Celebs Celebrate the Internet

There's a load of great tech news happening out there every day, and, unfortunately, we just can't cover it all. Here are a few of the other noteworthy things we saw today on our never-ending journey through the wild, wild Web.
  • whirled interactive flexed its video slicing skills with this insane video mashing up every violent act, and there were tons, from all of the 2010 Super Bowl ads. [From: BoingBoing]
  • On a less gruesome note, but ComputerWorld gathered the top 10 techie Super Bowl ads of all time, including Apple's iconic '1984' ad and the absurd Intel 'Play That Funky Music' dance party from '97. [From: Computer World]
  • The Internet can be a pretty lonely place during the deep, dark winter, but fortunately Neil Gaiman, Google, Wil Wheaton, Jason Kottke, Cory Doctorow and many more Net celebs come together to express their love for the Web and the best comic, xkcd, in a meta-song about The Discovery Channel. [From: LaughingSquid]
Got a tip? Want to talk to us? In need of more choice links like these? Drop us a line on Twitter and check out our Tumblr blog.

Keg on Wheels: 'Heineken Bot' Rolls Around and Pours Beer for You

It's not too often that we get to write two of our favorite words -- beer and robot -- in the same sentence. So when suds and bots combine to form some unholy creation, it's a good day at the office. Enter the latest amalgamation, the brand-specific "Heineken Bot," which is basically a miniature keg on wheels. Think of it as a Roomba, but way cooler and more drunk. According to Engadget, there's a sensor mounted on top of the keg. When you wave your hand above it, the robot stops and waits to pour your drink. Just place a cup in the arm, and the bot will fill it to the brim with the frothy lager (video after the break).

The "Heineken Bot" recently appeared at London's Kinetica Art Fair. It's the work of some folks from Middlesex University. Of course, it took the college crowd to come up with this idea. If they could program the bot to be controlled via remote control, it'd be a huge seller in frat houses across America. Except, they might have to replace the Heineken keg with a Natty Light keg. [From: Engadget]

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The Hunchback of Cupertino: Will the iPad Kill Your Back?

Share It's only been a couple of weeks since Steve Jobs revealed the iPad to the world and the naysayers are crawling out of the woodwork. But it's not a bunch of nerds that are criticizing the new tablet's features. Rather, it's scientists who say the iPad could be hazardous to your health. According to Live Science, the iPad's design (and that of some other mobile devices) encourages users ...

Googlemobile Got By German GPS Pranksters

Remember when Google rolled out its Street View feature and everybody was suddenly up-in-arms about their privacy? Well, the tables were recently turned for a day in Germany. According to Mashable, some Berlin artists known as the Free Art & Technology (F.A.T.) group secretly attached a GPS device to one of Google's Street View cars over the weekend. In a hilarious bit of irony, the ...

Barnes and Noble Nook Finally in Stock, Still Not That Compelling

While the Kindle has been met with nearly universal (and, at least in this writer's opinion, undeserved) praise, its most visible competitor -- the Nook -- has been dogged by issues including a generally lukewarm reception and an almost complete lack of availability. Well, Barnes and Noble has finally ramped up production and removed the "out of stock" label on its Web site. Just in time for ...

15 Valentine's Day Gifts Under $15

Share A yearly expression of love. The Hallmark holiday. An easy excuse to munch chocolates and watch 'Mermaids.' Whatever Valentine's Day is for you, it certainly is coming up. We, for one, look at the day of hearts and cupids as another excuse to put together a world-famous gift guide for the geeky, a frugal but festive selection of booty that is guaranteed to get your some. From bling ...

Google's Super Bowl Ad Is Sticky Sweet, Makes Us Puke a Little

Despite (or perhaps due to) the fact that Valentine's Day is just around the corner, we find ourselves a bit soured on the idea of love. Can we help but admit that we found Google's Super Bowl commercial last night a bit...saccharine? (Video after the break.) It plays off of every sappy romance trope: American boy meets French girl, falls in love, gets married, babies, etc. And he was able to ...
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Latest Reviews from CNET.com

CNET provides the latest tech news, unbiased reviews, videos, podcasts, software, and downloads, making tech products easy to find, understand and use.

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