Online shopping can be a pretty solitary endeavor, unless you're shopping at B Reel's 3Live Shop
. On the 3Live Shop, shoppers are invited to start video calls
with sales reps, who can guide them through their purchases, using touchscreens to drag different products into the frame. According to B Reel, it's a "simple and personal" approach to online shopping -- assuming you're not averse to human interaction.