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Woodland Contraption Plays Bach, Peddles Phone

This gorgeous commercial -- conceived by Morihiro Harano, the award-winning creative director of Drill, Inc. -- features a sort of sloping marimba, down which a wooden ball rolls, producing an unadorned rendition of Bach's Cantata 147. "We did not add any artificial music at all," Harano tells the New York Times. The things people do to sell a wood-encased phone! Are we philistines for kinda digging Kristen Schaal's Xperia PLAY spots more? (Answer: yes.)

Tags: cellphones, commercial, design, docomo, KristenSchaal, morihiro+harano, MorihiroHarano, top, TouchWood, touchwood+phone+ad, touchwoodphonead, TouchWoodSh-08c, XperiaPlay