Zynga and Gaga Form Not-So-Terrible Alliance
The partnership is not particularly surprising on either end. Gaga has been making the tech rounds recently, and Zynga has long been savvy about using its games as a platform for fundraising. These types of actions may not have the high profile of, say, charity supergroups, but they're highly effective at harnessing the power of hundreds of millions of users. To wit: Zynga has raised over $10 million since starting its Zynga.org program in October 2009. Not too shabby an undertaking for a bunch of mafiosi and farmers.