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New York Times Drops Paywall Subscriptions to $0.99... For Now

With its paywall rolling out in the U.S. this afternoon, the New York Times is attempting to sweeten the deal with $0.99 subscriptions for the first four weeks of subscription. (Why, that's a 97-percent savings!) The Times is obviously doing this out of the goodness of its heart, and the sale certainly doesn't imply that the paper's nervous about its paywall implementation. Nope, not nervous in the least. Why ever would it be?

Tags: media, newspaper, NewYorkTimes, NewYorkTimesPaywall, PayWall, times, top, web