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New York Times Drops Paywall Subscriptions to $0.99... For Now

by Abby Seiff on March 28, 2011 at 01:30 PM

With its paywall rolling out in the U.S. this afternoon, the New York Times is attempting to sweeten the deal with $0.99 subscriptions for the first four weeks of subscription. (Why, that's a 97-percent savings!) The Times is obviously doing this out of the goodness of its heart, and the sale certainly doesn't imply that the paper's nervous about its paywall implementation. Nope, not nervous in the least. Why ever would it be?

Tags: media, newspaper, NewYorkTimes, NewYorkTimesPaywall, PayWall, times, top, web

source: Mashable

Comments

skaMar 28th 2011 2:08PM

Neutral

Lame. I won't ever pay for news. Everything they post, you can find a free article at google news.

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mattMar 28th 2011 4:30PM

Neutral

Not so much from goodness of there hearts. First, this is just like every Internet media distributer's (ie Netflix, Hulu, etc.) "free trial" where after your free or , in this case, cheap trial ends you automatically are signed up to pay the overpriced, always payed, but rarely talked about real price for...well eternity. Second, they get free publicity and good PR from there move. Yaaah a nice thing for people who would have taken the plunge anyway, maybe even simply a good thing if you want to see it that way, but this move is certainly not one from the bottom of their hearts.

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