Ad Firm Turns to Twitter for Latest Batch of Interns
The company turned to Twitter because, as Debbie Fischer (an HR manager at Campbell Mithun) told the New York Times, "We thought it would be appropriate to add a digital component... [given] the increasing digital nature of our day-to-day work." The experiment was also a hit with the applicants, who found tweeting much more natural than sending a resume. The applicants also engaged with each other using social media. One of the winning applicants, Mark Manalaysay told the Times, "It was very public, which kept it very interesting. We've actually been very social with each other." Another winning intern, Genette Sekse, said that "it was fun checking out the competition."