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Goodbye Spam, Hello Bacn
"Bacn" (or, "bacon," a.k.a. the stuff you've signed up for) surpassed spam way back in 2007, but is only now projected to surpass desired e-mails. In 2010, more than 27 billion pieces of bacn were emailed; that works out to a staggering 7,300 e-mails a year per e-mail account. Low-cost and highly effective, bacn has been a boon for marketers and is probably going nowhere. Savvy sites, meanwhile, have figured this out and made it more of a pain in the ass to unsubscribe. (For instance, nowadays, more than a third of retailers require three or more clicks to opt out; in 2008 that figure was 7-percent.) Mmm, greasy.
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Subscribe to commentsParty Bus DCMar 24th 2011 5:37AM
Here is Similar News
Have you ever experienced a difficult problem that seemed unsolvable — until you realized at the last moment that a simple solution was staring you right in the face?
Something like that is happening in the battle to eradicate spam.
Two major proposals to identify and screen out the senders of unsolicited bulk e-mail are from Microsoft, with its "Sender ID," and Yahoo.com, which is promoting "Domain Keys." But, as I reported in this space on Sept. 28, Sender ID was dealt a crushing blow when it was rejected by both America Online, the largest Internet service provider in the U.S., and the IETF (Internet Engineering Task Force), a key standards body.