Goodbye Spam, Hello Bacn
"Bacn" (or, "bacon," a.k.a. the stuff you've signed up for) surpassed spam way back in 2007, but is only now projected to surpass desired e-mails. In 2010, more than 27 billion pieces of bacn were emailed; that works out to a staggering 7,300 e-mails a year per e-mail account. Low-cost and highly effective, bacn has been a boon for marketers and is probably going nowhere. Savvy sites, meanwhile, have figured this out and made it more of a pain in the ass to unsubscribe. (For instance, nowadays, more than a third of retailers require three or more clicks to opt out; in 2008 that figure was 7-percent.) Mmm, greasy.