Wait, we're still talking about the Groupon Superbowl ads
? Yes, yes we are. In a recent BusinessWeek profile
, Groupon CEO Andrew Mason noted that his company had cut ties with Crispin Porter + Bogusky, the agency responsible
for the ad (and ensuing debacle). "[We] turned off the part of our brain where we should have made our own decisions. We learned that you can't rely on anyone else to control and maintain your own brand," said Mason. Fair enough, but can you really put a price on this much press coverage?