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Google Program Helps Nonprofits Reach More Donors, Raise Awareness

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Yesterday, Google launched a new program aimed at helping nonprofit organizations reach a wider audience and raise greater awareness for their causes.

Under the Google for Nonprofits program, approved organizations can take advantage of Google's exclusive product offerings. This suite of products includes up to $10,000 per month in advertising on Google AdWords, free or discounted access to Google Apps, and premium access to both Google's mapping tools and YouTube. Participating nonprofits will also be able to use other resources, including new educational videos and case studies that Google has developed.

In addition, the company's new Google for Nonprofits Marketplace is designed to facilitate connections between nonprofit organizations and certified partner firms offering their services at free or discounted rates. Participating service providers include AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace, among others.

Only approved nonprofits can participate in Google's new program, so if you're interested in getting involved, you can apply here.

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