Dev Scores Cheap Publicity by Shelling Out $900 to Skip iPad 2 Line
The buy wasn't just about scoring an iPad 2, though. Sayed meant to draw media attention, which (obviously) it did. Intrigued by the man who was willing to pay so much money just to get to the front of the line, reporters began lining up to talk to Sayed, who wasted no time plugging his company, Zami, and its latest app, 'AskLocal.' All things considered, the trick turned out to be a pretty cheap way to draw attention to his business. Getting in front of roughly 150 people waiting on line at the time (it's since swelled to almost 400) was just an added bonus.
It works out pretty well for the kid who camped out at the front of the line since last night too. He got $900 after waiting in line for 41 hours. Essentially, he got paid $22 an hour to sit.