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Apple to Open (Gratuitous) Pop-Up Megastore at SXSW

by Abby Seiff on March 10, 2011 at 02:15 PM

possible apple store at sxsw
In what must be one of the most gratuitous moves ever made, Apple will open a 5,000-square-foot store smack-dab in downtown Austin, built to last only slightly longer than the duration of the South by Southwest Interactive Conference. What could Apple possibly sell to the SXSW crowd that they don't already own? Why, official Steve Jobs tattoos, of course. Well, that or iPad 2s. But we bet Apple would rake it in if it ran with the former.

Tags: apple, austin, ipad 2, Ipad2, PopUpStore, Sxsw2011, texas, top

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