American teenagers may spend inordinate amounts of time on social networks, but that doesn't necessarily mean they're more willing to 'like' brands on Facebook. In fact, a new report from Forrester Research shows that only
six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook -- despite the fact that they represent the most active demographic among social network users. Trust seems to be the primary issue for most teens. Almost 50-percent of young users said they could trust a company's website, while only 26-percent said the same thing about corporate Facebook pages.
Tags: advertising, brand, facebook, Forrester Research, ForresterResearch, like, marketing, SocialNetworking, teens, top, Web
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Comments
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Subscribe to commentsjcasMar 10th 2011 5:36PM
Was there ever any doubt that this would be the case? For big brand companies to be on social networks at all is just like your parents saying, "Hey, kids! I can be cool too, right?" when they, in fact, CANNOT be cool. I understand Twitter as a quick broadcast mechanism for companies, but I have yet to understand the purpose of creating a Facebook page. I probably would not "like" a brand on Facebook unless their product had somehow saved my life in a dramatic, non-coincidental way.