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Teens Not Interested in 'Liking' Brands on Facebook, Report Shows

cher from 'clueless'American teenagers may spend inordinate amounts of time on social networks, but that doesn't necessarily mean they're more willing to 'like' brands on Facebook. In fact, a new report from Forrester Research shows that only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook -- despite the fact that they represent the most active demographic among social network users. Trust seems to be the primary issue for most teens. Almost 50-percent of young users said they could trust a company's website, while only 26-percent said the same thing about corporate Facebook pages.

Tags: advertising, brand, facebook, Forrester Research, ForresterResearch, like, marketing, SocialNetworking, teens, top, Web

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