We're used to seeing Groupon
deals invade our inbox with offers for half-price sushi and dirt cheap laser hair removal. Most deals don't exceed $99. But last week, an offer for 50-percent off IT consulting services from Ajilitee popped up
in the new Groupon Stores
. And, even with the half-off discount, Ajilitee's services still cost a staggering $12,500
. The company didn't have any takers during the week-long run of the promotion, but Ajilitee isn't discouraged. Targeting the B2B (business-to-business) market is a new experiment for Groupon, and the IT company considers it a success if the media attention generated by the offer convinces even one person to call and look into its services.
The question remains whether or not these deal-of-the-day-style outlets can prove effective or compelling in the B2B market. Costs are higher and the decision-making process much slower for businesses. Ajilitee isn't sure weather or not Groupon has a future in the B2B market, but it doesn't care. A spokesperson, speaking to Fast Company, just seemed happy to be part of the experiment.