Fandor Wants to Be Netflix for the Indie Film Crowd
Users can share links to films on Facebook or even pick clips to post. If a friend clicks on the link, they'll be offered the ability to watch that movie for free if they sign up with their Facebook account. In addition to one free film, Fandor is also offering a free 30-day trial to lure in new customers. Revenue is split down the middle, with half going to Fandor and the other half being put in a pot for the filmmakers. Cash is then doled out to the films based on the number of viewers, as well as for how long and how many times its clips were shared on Facebook.
The site's COO, Montgomery Kosma, wants to be clear: Fandor is not a replacement for Netflix. Instead, he sees it as a supplement, narrowly focused on high-quality films in danger of falling through the cracks. Fandor will work in any modern browser on OS X, Windows or Linux, and is available as an app for Boxee.