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If You Take a Photo of Your Breakfast, Kellogg Will Donate Food to Needy Kids

shareyourbreakfast.com
What better way to help those who can't afford to eat breakfast than by celebrating the processed trash that the rest of America scarfs down every morning? That seems to be the impetus behind Share Your Breakfast, a new campaign launched by the Kellogg Company. For every image uploaded to the campaign's site, Kellogg will donate a breakfast to a child in need, in the hopes of handing out a million meals by the start of the 2011-2012 school year. If you want to participate, you can text your photo (along with the word "share") to 21534, or share it on Twitter, using the #ShareUrBreakfast hashtag. It would certainly go toward a worthy cause -- assuming, of course, that Kellogg doesn't clog poor kids' arteries with whatever this is.

Tags: breakfast, campaign, children, kellogg, kids, needy, photos, share your breakfast, ShareYourBreakfast, Texting, top, twitter, web