Few sporting events are more deeply rooted in tradition than Wimbledon, where applause is always kept to a polite murmur and staid dress codes are strictly enforced. This year, though, the world's most celebrated tennis tournament will be filmed in 3-D for the first time
, with the semi-final and championship matches being broadcast in movie theaters around the world. Sony will produce the telecast in partnership with the BBC, as part of a deal signed with the All England Lawn Tennis Club. It remains to be seen whether U.S. audiences will be willing to wake up early on a Sunday to watch tennis, but the chance to see Rafael Nadal's biceps in 3-D might be worth the price of admission.