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Google Discusses Broadcasting Live NBA, NHL Games on YouTube

nba game Last year, when YouTube broadcast an Indian Premier League Cricket tournament, rumors began to circulate about Google's plans to show more live sporting events on the video site. Now Google, the NBA and the NHL are discussing a plan to broadcast entire live games on YouTube -- possibly as soon as this fall or winter, according to Bloomberg News. Clearly, Google wants to broadcast live sports on YouTube because advertisers are more likely to spend money if viewers are spending more time on the site. "It's fair to say that there will be a lot more appealing sports content you'll see on YouTube," Gautam Anand, Google's director of content partnerships for Asia Pacific, recently told reporters. Anand wouldn't reveal any specific details about the company's talks with the NBA, NHL or any other pro sports leagues. But Brian Suh, YouTube's partnership head at Google in Korea, confirmed the talks by saying the company was in negotiations with "most pro sports leagues," which we'd think would mean some European soccer leagues, too. (Sorry, NFL fans, but don't expect the league to share any of its broadcasting rights)

Tags: google, media, NBA, nhl, sports, streaming, top, video, web, youtube