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'Underheard in New York' Gives a Voice to Homeless People on Twitter

underheard in new york
A handful of New York's homeless residents are now on Twitter, thanks to a new awareness initiative called Underheard in New York.

Created by advertising interns Rosemary Melchior, Robert Weeks and Willy Wang, the program provided four homeless men with their own pre-paid cell phones, a month of unlimited texting, and separate Twitter accounts. The four men -- Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) -- have been regularly tweeting about their activities, thoughts and the struggles they face on a daily basis. Whether they're heading off to an employment agency or feeling particularly blue, Twitter allows these men to share their often heart-wrenching lives with the rest of the world.

In giving a digital voice to a traditionally voiceless demographic, Underheard's founders hope to provide others with more insight into the hardships that the urban homeless face every day, and to inspire the more fortunate to donate their time or money to local shelters. And, though the interns were challenged "Do something good... Famously" by their bosses, the trio behind this project decided to loosely interpret the latter part of the edict. "We decided famous was just another way of saying make people listen. Go big. Be heard. Make real change," their site reads.

Although Underheard in New York will end once the founders finish their internships at BBH ad agency, they're hopeful that their project will spawn similar endeavors. "I think for us the project is over when it's over, unfortunately," Weeks told Mashable. "But hopefully the project has a lifecycle beyond what we're doing. Maybe another organization will adopt our strategies, raise awareness."

Tags: bbh, homeless, initiative, interns, new york, NewYork, SocialNetworking, top, twitter, UnderheardInNewYork, volunteer, Web

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