During this, the week leading up to its all-star game in Los Angeles, the NBA has unveiled a new social game for Facebook users
. The game, 'NBA Legend,'
which was developed by Lionside in partnership with the NBA, is similar to 'FarmVille,' 'Mafia Wars' and other popular social games that clog your News Feed with incessant updates. Users create avatars and purchase points to increase their skills. Instead of bolstering their avatar's cow-milking abilities, though, players will boost jump shot and passing ratings. The ultimate goal is to build your virtual baller, who can play on any of the league's 30 teams, into the next Kevin Durant -- all while your friends' players languish on the bench.