Neil Gaiman: Piracy Leads to More Book Sales
Neil Gaiman, author of the 'Sandman' graphic novels and best-seller 'American Gods,' talked about the pirating of his titles to OpenRight Group. Apparently, sales went up in Russia as his books were being pirated. As an experiment, he convinced his publisher to give away 'American Gods' for free, and Gaiman saw his sales increase. The reason? "It's people lending books. You can't look at that as a lost sale. No one that wouldn't have bought your book is not buying it... what you are doing is advertising." We've said it before, but artists who evolve with copyright are those who will continue to reach audiences (and make some money doing it, too).