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Kenneth Cole Redefines Classy With Cairo Tweet

kenneth cole egypt tweet
This week, the Social Media Outreach Award goes to Kenneth Cole, the brand that offers sensible shoes and faux-leather bags to the upscale T.J. Maxx shopper. Earlier today, the company managed to mix its ever-so-witty wordplay ("If gas prices continue to rise, why not switch to pumps? -Kenneth Cole") with current political events across the Atlantic. When the KC PR team heard about the damage to the Egyptian museum and the five people who died in the clashes yesterday, they thought: TIME TO SELL SOME SHOES!

Taking to Twitter, Kenneth Cole appropriated the #Cairo hashtag and tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC." Good stuff, Kenneth! Way to show the world that America isn't full of naive opportunists intent on hawking olive drab chic.

UPDATE: After the Internet exploded, Kenneth Cole kinda apologized.
UPDATE #2: Now Kenneth Cole is really sorry. The original tweet has been deleted, and he's issued an apology through Facebook. Some Facebook fans aren't buying it, and an @BPGlobalPR-style parody account has popped up.

Tags: cairo, egypt, fashion, kenneth+cole, kenneth+cole+cairo, KennethCole, kennethcolecairo, OliveDrabChic, SocialNetworking, top, twitter

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