Report: Republicans Won Social Media Battle During Midterm Elections
In the months leading up to the November elections, 22-percent of all online adults used social media to follow a particular campaign or the election itself, including two-percent who used Twitter to keep up with the latest news. According to Pew's report, 11-percent of Internet-using adults used social networking sites to find out who their friends were voting for, while seven-percent either 'friended' a political candidate on Facebook or followed one on Twitter.
Among social networking political junkies, 45-percent favored Republican candidates, compared to the 41-percent who supported the Democratic ticket -- which, strangely enough, was the exact same proportion of users with a college degree. Both Republicans and Democrats displayed largely equal levels of enthusiasm for social media, but Tea Party supporters, in their infinite excitement, were much more likely to 'friend' a candidate on Facebook.