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OpenTable, Social Networking Tip Off Servers to Customer Habits

by Warren Riddle on December 27, 2010 at 04:20 PM

waiterPrivate clubs and upscale establishments typically set themselves apart (and have for centuries) by taking a devoted, personalized approach to guests. Managers expect employees to diligently learn the preferences of regulars in order to create a more intimate dining experience. But sites like OpenTable now allow every manner of eatery to keep such tabs on their customers, and guests are already reaping some delicious rewards.

Although OpenTable may allow restaurant-goers to ignore haughty hostesses, that doesn't mean the hostess is going to ignore the customer. Apparently, an increasing number of restaurants are using OpenTable to create and maintain diner profiles, so that servers can greet customers with a comforting gesture, like a favorite drink or a birthday greeting. Customer databases also afford an excellent way for servers and chefs to maintain specific notes about dietary restrictions or allergies.

Some restaurants' employees even reference blogs, Facebook profiles and Twitter feeds in order to familiarize themselves with specific customers. According to the New York Post, one man -- after tweeting about a disappointing Burger King experience -- received a "surprise course of tiny lamb burgers" the next day at the attentive Eleven Madison Park in New York.

Diners (particularly of a certain variety) shouldn't get too excited about this development, though. Delivery drivers and vengeful servers have for years kept track of rude and miserly customers. OpenTable now allows those servers to share their distaste with the entire restaurant world. So, before you leave pocket change for a hardworking server, remember that the people who touch your food now know who you are, and what you've done.

Tags: food, OpenTable, restaurants, SocialNetworking, top, waiters

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