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Obama Administration Pushes for Online 'Privacy Bill of Rights'

ObamaThe Obama administration is pushing for the creation of a new 'Privacy Policy Office,' which would be charged with the task of putting together an online "privacy bill of rights" for all Americans. The proposals were outlined in a report from the Department of Commerce, which called for the development of a new "framework" to protect consumers from data-gathering, third-party companies. The Department added that such a framework could add some much-needed clarity to U.S. privacy laws, which currently cover some types of data, but not others.

The report also took issue with the privacy policies posted on many websites. Such policies, officials argued, are often drenched in legal jargon that consumers shouldn't be expected to understand. Instead, the agency recommended that companies conduct privacy impact assessments, and make them available for public view. These assessments, the report suggested, "could create consumer awareness of privacy risks in a new technological context."

The Commerce Department went on to argue that Web surfers should be notified whenever their personal information is being harvested in unexpected ways, because they have a right to know "that when their data are re-used, the re-use will not cause them harm or unwarranted surprise." The proposed Privacy Policy Office, meanwhile, would "serve as a center of commercial data privacy policy expertise," and would help companies develop codes of conduct that the FTC would enforce.

The 88-page report is expected to be completed next year. When the Department of Commerce wraps it up, the Obama administration will make more specific legislative recommendations based on its findings. Nevertheless, it's an important first step that may mark the beginning of a new era in Internet legislation. Until recently, Uncle Sam has been reluctant to intervene with the digital world, for fear that government regulation may hurt innovation. Now, however, it's clear that the government feels compelled to step in on behalf of consumers. And, considering how drastically online data-sharing has changed in recent years, it's certainly a welcome intervention.

Tags: congress, data, DepartmentOfCommerce, ftc, law, obama, ObamaAdministration, online privacy bill of rights, OnlinePrivacyBillOfRights, politics, privacy, privacy bill of rights, PrivacyBillOfRights, regulation, top, Web

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