Consumers Skipping on 3-D and Web-Connected TVs
Many consumers only recently purchased their first flat-screens and HD sets, and running out a year later to spend $2,000 on a 3-D display and expensive glasses for only a limited amount of content just doesn't make much financial sense. Similarly, sales of Web-connected TVs, such as the Google TV-infused Sony sets, are selling more slowly than retailers would like. Consumers realize they can get many of the same services, such as Netflix Instant, from cheaper add-on devices like the Roku and Apple TV.
It's clear that both manufacturers and retailers are counting on these new technologies to push TV sales, but to expect that recession-fatigued consumers (who, to a significant degree, still believe that 3-D TV is a passing fad) will immediately purchase expensive, new sets seems like wishful thinking, at best. NPD's Ross Rubin told Reuters than many buyers are simply upgrading to larger HD sets instead of buying TVs with loads of new flashy features.