Greatest SNL Fake Tech Commercials
Despite the dozens of iconic characters 'Saturday Night Live' has spawned over its 35 years, the most consistently funny and memorable moments have come from its hallmark spoof ads. After striking comedic gold in its very first season with a sketch about Mel's Char Palace, SNL's writers soon keyed into the parodic potential of America's longstanding obsession with technology, resulting in Dan Aykroyd's seminal Ronco send-up, the Super Bass-O-Matic '76. Since then, tech continues to serve as a golden goose for the series, allowing the writers to celebrate -- or stick it to -- an endless variety of ad campaigns, products or social trends. Switched sifted through the three decades of tech-related parody commercials available online, and came up with our top ten list for the ages. (Our caveat: NBC has cracked down so unmercifully that virtually no SNL clips exist anywhere other than on Hulu.com and NBC.com, which means all of them have brief ads. Sorry kids!) Hit up the comments for any winners we missed or ones you'd like to nominate.
Greatest SNL Fake Tech Commercials
10. Woomba, 2004
Short of diapers and taking dumps, SNL's most frequent object of spoofery is the ad world's unbridled passion for cringe-inducing narratives about female "freshness." While we'll admit this spot's best jokes come mostly from Tina Fey's extensive vocabulary of lady-bit euphemisms, the repurposing of a mini-Roomba (in pink, naturally) is a pretty nice touch. Until it isn't.
Greatest SNL Fake Tech Commercials
9. Me Harmony, 2005
Thankfully, the firehose of e-Harmony ads have faded in recent years, but the distressingly giddy "real life" couples and creepily confident relationship guru Dr. Warren were begging for a beatdown. SNL's simple parody is equally creepy, but definitively answers any lingering questions we had about which cast members could pull off cross-dressing. (You be the judge.)
Greatest SNL Fake Tech Commercials
8. Mom Translator, 2009
One of the few fake gadgets that we actually long for, the Mom Translator is more of a mild social satire than a dig at a real product or company. (That said, we have a suggestion should this thing ever go into production: Internet terminology 101.) We especially love the ultra-specific, ultra-contemporary connection between a gossipy fascination with celebrities and a technological solution for anything and everything. Let's hope this inspires a real-world KIRF.
Greatest SNL Fake Tech Commercials
7. Bug-Off, 1995
As pajama-clad kids, we were always baffled by the incessant ads for Raid and pest extermination services. Why were they on TV during Saturday morning cartoons? Is our house really a horror show, infested with deadly, bloodsucking bugs? And what the hell is up with the redundant tag line, "Kills bugs dead"? can you kill bugs alive, or only partly dead? Like a bizarro Orkin man, Will Ferrell's noir-ish salesman takes the fetishized, hard-boiled sales pitch of those spots to a level beyond the pale. The awesomely ridiculous pale.
Greatest SNL Fake Tech Commercials
6. T-Mobile Fav 5, 2008
One of the few spoof ads performed live instead of being pre-taped, SNL took a postmodern look at the ostensibly witty but actually mildly disturbing subtext of this original T-Mobile spot. We laughed when we saw the original ad, too, but SNL makes a pretty compelling point. (Note to self: remember to change MyFav 5.)
Greatest SNL Fake Tech Commercials
5. NCI-phone company, 1993
After the government broke up AT&T's telephone monopoly in the '80s, a host of smaller companies like Sprint and MCI scrambled to lure customers. MCI was particularly dogged, using mock AT&T commercials and even hiring actors who had previously been in AT&T ads. The heated ad war between the companies, each one claiming to offer the best service (hilariously taken to its logical extreme in this ad), would pay off for MCI, which eventually became the second largest telco in the U.S. Oh, and it also merged with Worldcom, and, in spectacular fashion, became the largest bankruptcy in U.S. history back in 2002. And David Spade? He ended up doing commercials for years for 1-800-COLLECT -- which was owned by MCI -- right around the time this ad aired.
Greatest SNL Fake Tech Commercials
4. Ernestine, 1976
Ask anyone over the age of 45 about this ad, featuring comic genius Lily Tomlin, and they'll sit you down to tell you exactly where they were when they first saw it -- likely with the same clarity and emotion as others use to describe the moon landing and Nixon's resignation. Despite its obviously dated scenario (seeing as we don't remember the last time we spoke with a human operator), we still take comfort knowing that the phone company has been royally, gleefully screwing people over for four decades now.
Greatest SNL Fake Tech Commercials
3. Kannon AE-1 Camera, 1983
Expertly walking the razor's edge between bad taste and hilarity, this pitch-perfect send-up parodies a long-running series of '80s Canon commercials with an identical setup. (Hey, it's not making fun of blind people if an actual blind guy is in it, right?) We're impressed that, while the style of the commercial is dated, the edgy humor still kills today.
Greatest SNL Fake Tech Commercials
2. Royal Deluxe II, 1977
Testimonial ads are as old as advertising itself, and have long been a staple of car advertising, especially back in the '60s and '70s. SNL's absurd, outrageous version deftly dissected that phenomenon, delivered cuttingly accurate parody, and basically ushered in the age of irony in one fell swoop.
Greatest SNL Fake Tech Commercials
Comments
58
Subscribe to commentsKareDec 13th 2010 3:33AM
I'm 57, a now retired professional and hardly a texting emailing gamer teen.
I use emoticons, as stupid as they might seem (and seemed to me at first) because there is a big difference between emailing an acquaintence "Did you send me this?" and "Did you send me this?" :-)
Smileys/emoticons are used like facial expresions are in American Sign Language!--
-Because, there is no voice tone to tell you if the person is serious, sarcastic or clueless when making a confusing comment!
So, no, it's not the same as whether I'd use those same expressions in person.
And, yes, I do sometimes wink, for your information.
;-)
Use your heads children.The baby boomers still know more than you do.
patrickDec 13th 2010 9:16AM
@Kare
That is exactly why these expressions are important. The fact that people overuse them doesn't mean they can not be used.
I can't tell you how often the symbol gives context to a remark which, in person, would be very clear but online, is totally not. Did she say that as a criticism, or being facetious, or something else.
Thanks to these 'proxy faces,' I have avoided taking offense to a comment many more times than I was 'burdened' by the millisecond it took me to read the smile or frown.
And for those of you who disagree, go jump. : )
See, the little smile let me avoid typing this whole line to tell you I was just kidding.
Patrick
naughtysmurf8Dec 13th 2010 11:21AM
(>^.^)>
LindaDec 13th 2010 2:57PM
@Kare I absolutely agree. I can't count the number of times my question or comment was misunderstood because it was taken the wrong way. Don't these women have something better to do than poo poo a good idea?
Kevin SDec 13th 2010 6:33AM
Seriously, someone wasted their time writing a story like this? :-( :-P
You WOOD (pile) KNOWDec 13th 2010 1:45PM
@Kevin S :::Kevin I agree with you 100%, BUT look how many people commented on the topic? Including YOURSELF...So whats that say about the article and YOU? DUH
cheerbabyxdcDec 13th 2010 6:55AM
this is the stupidest thing i have ever read. who cares if somebody uses a smiley face???? i think ill just use them more this month :D
(: ): :p ;) >:( :/
LynxxDec 13th 2010 7:16AM
Seriously? With all the strife and danger in the world, people "hate" emoticons?
I find them useful. When you are communicating online, it's not always easy to know if someone is kidding when they say something. A remark in jest can be taken as very hurtful to some. A "wink" lets them know it's a joke. A smile lets them know you are amused.
Those are my two favorites that I use all the time. Most of the other emoticons are unnecessary, but certainly harmless. Reserve your hate for the important injustices in the world.
melhcalrrtDec 13th 2010 8:32AM
This is the one I hate
pisunnybDec 13th 2010 8:45AM
Agree with Kare ~ ~ ~ something in writing seems cold and dry :-( ~ ~ ~ however to put feeling, the ;-) OR ;-( or whatever, puts emphasis in the writing that would be in the voice if spoken.
mickDec 13th 2010 9:35AM
Are you kidding me/... ((*_*))
DonnettaDec 13th 2010 12:24PM
@mick ok, That's my new favorite!
pisunnybDec 13th 2010 8:58AM
Yes, Kare has the right idea. When spoken, emotions can be intoned. However, in writing, it's cold and dry ~ ~ ~ ;-( . The ;-), or whatever, puts some emotion into the writings.
pisunnybDec 13th 2010 9:10AM
Kare and Lynxx have the right idea. When spoken, feelings can be entoned, however, in writing it sounds cold and dry. Adding the :-( or ;-) adds the entonement to the written messages. The others seem like a waste of time, but am sure they are fun for some. "To Each His Own" ~ ~ ~
Bluemountain32Dec 13th 2010 9:13AM
Sounds to me like somebody was very bored.
paulamenzelDec 13th 2010 12:14PM
@Bluemountain32
taediumkillz36Dec 13th 2010 9:24AM
I like emoticons. Sometimes when I'm texting certain people they can't tell what my tone of voice is so the :) : / :'( makes it easier to tell what mood I'm in. I don't throw them in there obnoxiously with jk's and lol's like some people I know. I don't have one that I hate, maybe :{ cuz I can't tell if its a mustache or a quivering lip.
wstrnstrDec 13th 2010 11:58AM
Really..............REALLY?!?!?!?!? Nothing better to spend your time on in this wretched economy during the holiday season (or any other season for that matter)? Talk about having way too much spare time on your hands.
kenDec 13th 2010 10:29AM
It's better to see the symbols then having to hear the F-bomb or like words everywhere.
rfamily98Dec 13th 2010 10:38AM
Well said by all... couldn't believe women said they didn't like the emotions in an email? These must be some of the woman in todays work force who have "evolved" into the "good old boys" mentality in the work place of yester-year.