e-Book Anonymity Boosts Romance Novel Sales
Romance novels are now the fastest growing category of e-books. Barnes and Noble chief executive William Lynch told the New York Times that, until recently, the store was but a minor player in the romance novel market. Thanks to the success of the NOOK, though, the company now commands 25-percent of the market. The store has even launched a dedicated "romance shop" for the NOOK Color. Dominique Raccah, the chief executive of the independent publisher, Sourcebooks, told the Times that at the beginning of the year, only 8-percent of the company's romance novel sales were e-books. By the third quarter, that number had skyrocketed to 27-percent -- a shocking number when you consider that e-book sales only account for around 10-percent of total book sales nationwide.