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Why Do You Play Games? No One's Quite Sure, But They Still Want to Exploit It

Have you ever paused, in the middle of your sixth hour of 'World of Warcraft,' or during your nineteenth 'FarmVille' till-and-sow, and thought to yourself, "Why do I spend so much time playing video games?"

According to a recent New York Times report, the average American logs over 10,000 hours playing computer games by the age of 21, and researchers are starting to explore -- and exploit -- that number. Employers are trying to tap into the vast reserves of focus and drive that gaming draws out. Academics are trying to use games to simulate everything from financial bubbles to hurricane fallout.

How can they do it? All anybody's got are theories at this point (e.g., reward pleasure centers, "create 'hard fun'," incorporate experience points). But, with video games already starting to resemble mundane tasks, and games that bring about social cooperation already starting to emerge, we're pretty sure that we could excuse games for being the former if they were also the latter. Especially if they're actually, y'know, fun.

Tags: Farmville, gaming, study, tasks, top, World of Warcraft, WorldOfWarcraft

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