Mark Zuckerberg's '60 Minutes' Interview Shows a More Confident Facebook CEO
Last night, the notoriously media-shy Mark Zuckerberg sat down for an interview with 60 Minutes' Lesley Stahl to discuss Facebook's latest profile redesign, his plans to take over the Internet, and, of course, David Fincher's film 'The Social Network.' The occasion marked Zuck's first televised sit-down since the release of the critically acclaimed movie, in which Jesse Eisenberg portrays the whiz kid as a backstabbing, social mutant of a computer prodigy, who, over the course of two hours, suddenly transforms into a strangely tragic hero. Ever since the movie hit theaters, the real-world Zuckerberg has assumed a new and utterly strange kind of fame. He still shuns the limelight, and certainly doesn't reveal much about himself in the few interviews he grants. Yet the flames of public curiosity surrounding him continue to intensify, as both he and his creation (through no fault of his own, really) have become larger than life figures. In much the same way that Eisenberg's character is cast as the quintessentially millennial anti-hero, the real Mark Zuckerberg has become the quintessentially millennial anti-celebrity. All of which only heightened our anticipation for last night's extended interview. Here's what we took away from it.
Part 1: Snoozefest
Stahl wasted no time in getting straight to the point: Facebook's new Profile design. Using Zuckerberg's profile as an example, Stahl walked the audience through the revamped layout, which depicts user information in a more visual and succinct format. Essential information (hometown, education, city of residence) is now displayed prominently at the top of all profiles, favorite friends are listed vertically on the right sidebar, and a series of tagged photos are plastered atop the wall -- because, as Zuckerberg said, "People like photos!"The rest of the interview, substance-wise, consisted of Stahl introducing the world to this wild and crazy thing known as Facebook, reviewing some of the latest additions to the social network, and asking the obligatory, softball questions about privacy. "We never sell your information," Zuckerberg reassured viewers, repeating a phrase he must have uttered at least five billion times.
Few people would blame you for falling asleep after five minutes (we almost did). But it's in the second half of the interview where things got slightly more interesting. Stahl turned her focus to the ongoing legal saga surrounding Facebook's origins, and tried to dig deeper into what makes Zuckerberg tick.
Part 2: Zuckerberg as Film Critic
After halftime, Stahl kicks things off with a truly penetrating question about 'The Social Network': "Was it hard to watch, for you?" Zuckerberg begins by pointing out some "hugely basic things" that Fincher got wrong -- most notably, the fact that Zuckerberg has been dating his current girlfriend since before he even created Facebook. This detail, of course, throws a wrench into Fincher's entire plot mechanism, which revolves around the portrayal of Zuckerberg as a maniacal genius, out to create a new website and get girls. Stahl, for her part, is completely blown away by this revelation, which we thought was sort of common knowledge.The other highlight of the evening was seeing the well-coiffed Winklevoss twins, in all their WASP-y glory. They're remarkably similar in appearance to the statuesque (and perfectly named) Armie Hammer, who portrays both twins in the film. In personality, they seem remarkably similar to spoiled brats, whining about their trust funds. Zuckerberg, meanwhile, was a far cry from the arrogant kid who tossed verbal spitballs at the twins during negotiations in Fincher's film. But he still managed to get in a deft swipe at their petulance. "I've probably spent less than two weeks of my time worried about this lawsuit at all," Zuck said. "After all this time, I feel bad that they still feel bad about it." Burned.
On balance, then, it'd be easy to say that Zuckerberg's '60 Minutes' of Sunday night fame didn't result in anything groundbreaking. He gave essentially the same responses we've heard for the past few months, he didn't throw daggers at the adversaries of his past, and didn't really stir any new controversy. But we were personally taken aback not by what Zuckerberg said, but how he acted.
Zuckerberg is Still Awkward...
The robotic monotone, dead stare and halted speech cadence were all on full display last night, as was Zuck's throaty, 'Sesame Street'-esque delivery. He's clearly the only person in the world who can pepper his sentences with words like "y'know," "like," and "right?" and still come across as irritatingly pedantic. He still walks without moving his arms, has unnaturally orthogonal posture, and still seems like he's trying way too hard to be nonchalant. He certainly didn't ooze confidence, and he certainly didn't seem like someone we'd wanna have a beer with. Ever....But Not That Awkward
Even Stahl herself noticed that the CEO's demeanor had markedly changed since the last time she sat down with him, three years ago. His lips were twitch-free, he remembered to blink, and he wasn't sweating like Patrick Ewing, as he did during an intense interview at June's D8 conference.He may have been filmed under forgiving light, but he even looked like someone who actually lives in California. His face was relaxed and healthy, and he didn't seem eager to get back to programming and drinking Muscle Milk in his basement. He patiently absorbed all of the interlocutor's questions, and seemed to be personally engaged in a conversation that most humans would consider normal.
When discussing the movie, in particular, he was even amusingly self-deprecating, adding that Fincher was spot-on in dressing Eisenberg in t-shirts and flip-flops. Even his geeky admissions to engaging in all-night hackathons with the rest of Facbeook's employees seemed more endearing than it did creepy. It's unclear whether Zuckerberg's been spending time with a PR coach, or whether he's simply grown more comfortable in his own skin. But whatever it was, he seemed noticeably more human in front of CBS' cameras last night.
Lesley Stahl doesn't like to ask hard questions
Her line of interrogation ranged from the annoyingly open-ended ("Do you ever just pinch yourself?") to the annoyingly absurd ("Is the goal for you to conquer the whole Internet?") The only "hard" question (according to Stahl) was: "How would you grade yourself as a CEO?" Zuckerberg seized upon the obvious opportunity to eat a slice of humble pie, and admitted that he'd made mistakes. Then, he reaffirmed his commitment to the Facebook mission, and reminded everyone that he could easily sell the site and become a billionaire right now, if he really wanted to. Yawn.Granted, we weren't expecting CBS to put together an exposé as personally revelatory as Jose Antonio Vargas' piece in the New Yorker. Nor were we expecting anything as brilliantly insightful as Zadie Smith's recent essay in the New York Review of Books. Still, we can't help but think that Stahl could've dug a little deeper into Zuckerberg's psyche -- or, at the very least, into the parts of his personal life that don't involve his girlfriend and lawsuits. Maybe she could've even made him sweat -- if only for a second.
Then again, this clearly wasn't the Mark Zuckerberg of old, either. The interview may have been well scripted and the questions may have lacked bite, but this was still the kind of situation that used to turn Zuckerberg into a quivering leaf. Instead, he stood tall (figuratively, which was a first), and seemed self-assured. And, in the end, that said a lot more about him than any of his scripted responses ever could.





St. Louis Sports Bar Gives Man Receipt Criticizing His Child
'Undercover Boss': Top 4 Moments From Season 4 [VIDEO]
Las Vegas Court Officials Accused Of Covering Up Sex Assault [VIDEO]
Xbox One-80: Microsoft reverses Xbox One DRM features
Groomers Lose Dog, Claim Not Responsible
James Gandolfini: Friends, Family Mourn Acting 'Genius'
Male Judge Sets Dress Code For Female Lawyers And Sparks Uproar
'Lone Ranger' Star Johnny Depp Opens Up About Split From Vanessa Paradis
The Story Behind Shapewear: From Girdles to Spanx
'Grease' Cast: Where Are They Now?












Comments
34
Subscribe to commentschrisDec 6th 2010 8:51PM
I guess the interesting thing to me is. People who scream and whine about loss of privacy because they get scanned or x-ray at airports. Yet, they post all of their lives and thoughts and scheduales on "social networking sights". Seems a lot like a hypocrit to me.
kdr89Dec 6th 2010 10:31PM
@chris the obvious difference between the two is that people CHOOSE to post their "lives and thoughts and schedules" on facebook, so if people are willing to deal with whatever consequence may arise from that, then it's not an invasion of privacy. being patted down at an airport against your will is.
DanDec 7th 2010 4:45AM
@chris Zuckerberg came across well. He represents the American dream at a time when we really need someone to. A young kid that started with nothing more than a good idea and became a billionaire over night. He sets one great example for everyone, and especially others in his age range and in school. Nobody handed him anything. Luck played a role, but it took a lot more than luck. Congrats to Mark Zuckerberg.
F8Dec 10th 2010 2:42PM
@chris
Yeah, I can see how you can confuse a voluntary online social networking site with some strange A-hole sticking his hands down your pants at the airport. Personally, I don't care for either, but I'm glad I can discern their differences. :)
BarbDec 6th 2010 9:13PM
My main "take away" from the interview was....is Zuckerberg from "the valley"? His voice pattern certainly indicates such....... Other than that, I actually enjoyed the interview.
Barb WordenDec 6th 2010 9:16PM
Other than being a "Valley Boy", I thought it was a real interview. And I'm old enough to be Zuckerberg's grandma!!!!!!
Addison GastDec 6th 2010 9:46PM
The interesting aspect of this (above) article by Amar Toor is, Toor exudes jelousy of Zuck--for whatever reason is not apparent. Toor evidently expected Zuck to come off as a robot from some Ray Bradberry sci-fi novel or a made over Bill Gates. Zucks answers to Stahl's questions were unusual in a manner that may cause ambush interviewers -which Leslie Stahl is not--to blink in amazement. He comes across as the kid down the block that respects his parents, wears no body jewerly or sports no colored tattoos and graduated from a ivy league college with average grades. Something Toor obviously considers genuine geek material. The really topper in the critique of the interview by Stahl by Toor is the quote where he states he "certainly would not want to have a beer with"---probably not Amar, you'd be lost in the brainwork of the conversation
Dick``Dec 7th 2010 12:27AM
@Addison Gast
Dick``Dec 7th 2010 12:29AM
@Addison Gast
It's Ray Bradbury and the most irritating thing on the planet is when people nickname people they never have met.
Zuck?
And what is jewerly?
I guess a college education worked for the Zuckster?
JoelDec 7th 2010 3:55AM
@Addison Gast
I haven't watched either of the interviews (this one, nor the ones referenced by the author), but I would guess, from reading the article, that the author felt she robot quality because he has (again, according to the article) acted this way in interviews in the past. I'm not sure it's jealousy at work there, but perhaps simply speculating for the readers.
john brunoDec 6th 2010 9:45PM
Lesley Stahl is terrible.
Instead of applauding his success, she "nitpicked" for nothing.
What a goof, she is.
Bill GastDec 6th 2010 9:53PM
Amar Toor not someone I'd want to have a beer with. Sounds like Andy Rooney on 60 minutes. Zuck rocks!
RENEDec 6th 2010 9:52PM
HA ! THATS NOT WHAT I SAW. I SAW A SNEAKY MAN SWEATING HIS ASS OFF WHEN QUESTIONED ABOUT WHO ACTUALLY CREATED FACEBOOK.
IT WAS ACTUALLY THE 2 GUYS FROM HARVARD WHO STUPIDLY HIRED THIS ZUCKERBERG TO WORK WITH THEM .
ZUCKERBERG STOLE THE IDEA FROM THE 2 HARVARD GUYS .
HES A THIEF
jrmeis29Dec 6th 2010 9:57PM
zuckerberg is the devil incarnate
vgiuttariDec 6th 2010 10:04PM
Good for him and his great success.
pjwilkeDec 6th 2010 10:22PM
@vgiuttari
mikeDec 6th 2010 10:44PM
How does one make money from being a ceo of a social website, and please don't say from advertising, I've never seen any on Facebook.
DebbieDec 6th 2010 11:58PM
of course there's advertising on facebook. On the rightof your page there is a sponsored link where business can adertise. Most shops advertised on Black Friday which got them a lot of business. I advertise on facebook for my business. Do you know how many people go on facebook every day? Its a great way to advertise and has boosted my buisiness.That is of course how facebook and google for that matter make a lot of money
ShariDec 7th 2010 1:09AM
@mike NO ADVERTISMENTS? How many apps have you clicked? NEVER noticed those ADs on the right side of you home or FB page? Well DUH
flashDec 7th 2010 2:15AM
@mike I understand what you mean Mike, I've never seen any ads either about running your own social network and how to get started. You would have to know a lot about computers,programs,glitches etc;
All those other annoying ads on facebook pages I guess is where he makes his money,which is why the public can join for free.