Security Issues Worry Hollywood, Delay Launch of Netflix App for Android
The fundamental hurdle seems to be the app's Digital Rights Management (DRM) system, and the fact that Netflix hasn't been able to standardize it across all Android devices. This lack of uniformity, the company says, has raised privacy concerns amongst movie studios, thus delaying the launch of the app. "Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy," writes Greg Peters, from Netflix's product development team.
Fortunately, Netflix says it's preparing to introduce its app to the Android marketplace sometime "early next year." But, due to the variety of handsets that support the Android OS, the app won't be immediately available to all users. According to Peters, though, it's only a matter of time before Netflix develops "a standard, platform-wide solution that allows content providers to deliver their services to all Android-based devices." Patience, Android grasshoppers. Patience.