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U.S. Watches More Than 80-Percent of TV in Standard Def
According to a recent report from Nielsen, 56-percent of U.S. homes have both HD TVs and high-def service. Despite that fact, more than 80-percent of programming in the U.S. is viewed in standard definition. Calling this number shocking is a bit of an understatement. The American public has pumped billions of dollars into the electronics industry by purchasing HD TVs, and now most popular shows, sporting events and channels are available in HD. Nielsen attributes some of the discrepancy to the fact that most homes still have at least one non-HD set, and a full third of programming is still viewed on these standard-def displays. But research showed that 20-percent of programming watched on HD-capable sets was in standard definition. The percentage of broadcasts watched in HD will climb as homes phase out aging standard-def sets. But, given the new dominance of high-def programming (especially in sports), it's still surprising that Americans are watching four out five shows in SD.
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Comments
3
Subscribe to commentsJeffNov 11th 2010 4:26PM
The explanation for this is simple. People are dumb. They don't know what SD and HD is. They think "HD" means flatscreen, and they haven't a clue WTF "SD" means. They buy these big fancy televisions, pump SD signals into them, often times in aspect-ratio-destroying stretch-zoom mode, and they're perfectly content with this abomination of technology, because, hey, at least my television is only an inch thick! Woo-EEE! ...just ignore the fact it's standing a foot away from the wall, on a piece of furniture that's eating up at least 8 sq.ft. worth of floorspace. It's only an inch thick, dammit!
Will BurnsNov 12th 2010 11:18AM
@(Unverified) Nice rant I agree most people don't know what true HD is and don't understand that it's extra equipment and service is required.
BobNov 11th 2010 7:44PM
It isnt a stupid thing, but an availability. I have 5 HD tvs in my house. In addition to the $15 per month I have to pay to receive HD, I then have another $10 per tv to get a cable box. I could pick up local HD broadcast, but not really interested in it. Also, how many channels out there are in HD. My 1 tv I have an HD box on has about 40 HD channels, and last time I looked I had over 500 channels to choose from.