Printed Textbooks Still Thriving in the Age of The iPad
In 2010, digital editions only accounted for three-percent of textbook sales. The National Association of College Stores expects that number to reach as high as 15-percent by 2012, but e-textbook publishers face an uphill battle. The association's own research and a separate survey performed by the Student Public Interest Research Groups show that a full three-quarters of students prefer printed and bound textbooks to digital ones. As more texts become available in digital format and as e-reader software matures, e-texts are likely to become more popular. But, for the immediate future, it seems like there will still be a market for used books as students cling to one of the last vestiges of our fading analog world.