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Gap Listens to Internet Outpouring, Ditches New Logo

by Terrence O'Brien on October 12, 2010 at 02:12 PM

gap logo
If you saw the redesigned Gap logo last week and immediately had a reaction that bordered on complete revulsion, you're not alone. Customers and the Internet masses flooded the company's Facebook page with comments railing against the new logo, which had replaced the iconic blue box that has been the centerpiece of the Gap's branding for more than 20 years. In a statement released Monday, Gap said that following an "outpouring of comments" the company has decided to go back to the original blue box, and scrap the new design: black letters with a small blue box behind part of the "p."

Gap says that there may be a time for redesigning the logo, but that, if and when that time comes, the company will "handle it in a different way." After receiving strong negative feedback about the new logo, Gap challenged the Web to do better. It turns out that crowdsourcing a new logo didn't work so well, either, so the company settled on Plan C: don't change a thing.

Tags: backlash, branding, crowdsourcing, design, gap, logo, social networking, SocialNetworking, top, web

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