"In the age of over-sharing and hyper-real versions of people presenting and representing themselves on the Web," says Nine Inch Nails frontman Trent Reznor
, "that if as many people really listened to Joy Division as list them on their Facebook page, Joy Division would be bigger than U2." The goth god has been making headlines recently for his critically acclaimed soundtrack
to David Fincher's 'The Social Network,' underscoring the increasing isolation that the social networking billionaire Mark Zuckerberg felt as more and more of his friends abandoned him. In an interview with Drowned in Sound, Reznor finds trouble with "... that sense of, here's the books I'm supposed to have read for the social archetype I want to fit into, so I'll portray myself this way." Personas, he claims, are easy to fabricate online, making Facebook a tricky tool.
Though Reznor has been famous for using new media to promote his albums virally, he bid farewell to Twitter last year, and only uses Facebook to stay "closer to people that I hadn't been in contact with that I actually know as real human beings." He admits that the site is a good tool, but Zuckerberg was merely at the right place at the right time. Perhaps it's a bit curmudgeonly of Reznor, but when a guy who's been in the music industry (and in L.A.) for over 20 years calls the 'Book "false" and filled with false identities, maybe there is
something sinister about Zuckerberg's progeny.