Want to Lose Facebook Friends? Be Annoying, Racist and Vulgar, Study Says
According to the study, the best way to lose Facebook friends is to harp about the same subject, ad nauseam. Not surprisingly, persistent ranting is a major turn off, for most people -- and the number one reason people decide to pull the plug on virtual relationships. Using the platform to spread your political ideology is the second most effective way to lose your friends, followed by using Facebook to gab about religion. Posting vulgar or racist status updates, meanwhile, comprise the fourth and fifth most popular reasons, respectively.
Sibona, who conducted the study via polls posted on Twitter, says he wanted to examine an online social phenomenon that, thus far, hasn't received a whole lot of attention from the academic community. "Researchers spend a lot of time examining how people form friendships online but little is known about how these relationships end," the Ph.D. candidate tells Time. Judging from Sibona's results, though, it seems like most Facebook users ditch their online friends for the same reasons they ditch their real-life friends: because they're annoying jerks.